Director, Web Analytics 9/2/2016
Englewood Cliffs, NJ
JOB DESCRIPTIONAPPLY The position will be responsible for leading the web analytics practice for a global consumer electronics client. This is a multi-functional position requiring client-dedicated stewardship (e.g. reporting and analysis, web analytics, performance measurement), technical proficiency (e.g. ad serving and tracking platforms, and data integration).
* Measure performance metrics for multiple global websites and business portals in the capacity of site optimization, revenue attribution, media (campaign and social media), business impact and the analysis of multi-channel behavior. Emphasis is placed on KPI identification and then continuous improvement.
* Compile and deliver topline weekly ad servers (sizmek, doubleclick), research platforms (foresee), forums (bazaar voice) and ecommerce.
* 10+ years' experience with web analytics and online marketing data analysis and research is required
* Digital Marketing Technology - Experience with digital marketing technologies including ad-servers (DoubleClick, Mediamind, etc.) and data integration