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Director of Activation, Corporate Marketing 9/9/2016

Meredith Corporation New York, NY

Company
Meredith Corporation
Job Classification
Full Time
Company Ref #
JR02430
AJE Ref #
576125669
Location
New York, NY
Experience
Mid-Career (2 - 15 years)
Job Type
Regular
Education
Bachelors Degree

JOB DESCRIPTION

APPLY
below
The Director is responsible for leading the Activation and Partnership team in bringing marketing concepts to life leading the flawless execution of sold integrated, multi-platform marketing programs and working with the sales team to renew the business.

Essential Job Functions
30%
Effectively manage the department to ensure programs are transitioned from pre-sale to post-sale stage, resulting in consistently exceeding client expectations throughout the process.
55%
Work directly with clients and internal departments to execute integrated marketing programs across Meredith s asset groups (Print, Digital, Video, Social Media, Database, etc.) including serving as single point on client contact, meeting due dates, delivering on key performance indicators, staying within budget parameters and providing recap reports/recommendations. Work with sales team to pitch renewal business
10%
Manage the creative process to develop compelling and breakthrough communications, including print advertorials and online media units, in conjunction with the Art Department that are on strategy and grounded in the client s objectives
5%
Identify strategic marketing partnership opportunities that complement Meredith assets and expand client offerings

Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
Bachelor s Degree
Experience:
Minimum 5-7 years marketing experience, preferably in the media industry in integrated programs
Specific Knowledge, Skills and Abilities:
- Candidate must be highly organized, proactive, detail- and solution-oriented, and must excel at multi-tasking
- Candidate must be a strategic thinker with project management and problem-solving skills
- Must be a clear communicator who is comfortable talking with senior-level clients on a daily basis
- Copywriting skills a must.