Director of Product Marketing

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POST DATE 8/20/2016
END DATE 12/19/2016

Confidential Company Danvers, MA

Danvers, MA
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Full Time
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* Develop an intimate knowledge of global customer needs, identify global market trends and drivers, and formulate and execute a strategic marketing plan
* Engage ultrasound technologies, imaging systems, and their application in the healthcare environment
* Use familiarity in diagnostic and therapeutic ultrasound international markets to advantage
* Define ultrasound application packages with software and probes that support growth, product differentiation, and best in class imaging performance
* Demonstrate a deep understanding of the payers and users worldwide, an in-depth clinical and technical knowledge of all products and services, and a thorough understanding of the global marketplace
* Demonstrate basic understanding of e-commerce capabilities and technologies
* Create key marketing documents to enable successful development (i.e. Customer Insights, Value Propositions, Business Cases, Market Validation Plans, Market Introduction Plans)
* Develop business cases for new products and services for consideration in the portfolio management process
* Obtain global customer insights via market research activities, market analysis, and on-going communication with global marketing and sales
* Work with Field Marketing to empower regional sales teams (e.g., conduct presentations ahead of new product launch)
* Conduct customer executive presentations, coordinated as part of sales campaigns with priority customers
* Own development of global new product/solution training content