Director of Sales

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POST DATE 9/15/2016
END DATE 10/15/2016

Sunburst Hospitality Corp. San Francisco, CA

Company
Sunburst Hospitality Corp.
Job Classification
Full Time
Company Ref #
hc.268947
AJE Ref #
576186224
Location
San Francisco, CA
Experience
Entry Level (0 - 2 years)
Job Type
Regular

JOB DESCRIPTION

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SUMMARY: While having primary responsibility for the hotels Corporate Sales efforts, the associate will assist the Director of Sales & Marketing with the supervision of the total sales effort of the hotel, including participation in the annual planning effort, developing new accounts, maintaining existing accounts, supervision of sales related professionals, implementation of sales and marketing strategies so as to maximize profits of the hotel while maintaining customer satisfaction. QUALIFICATIONS: To perform this job successfully, the individual must be able to perform each essential duty and responsibility in a safe and satisfactory manner, and the individual must be punctual and have a good attendance record, and have reliable means of transportation to work. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: Ensures sales activities meet or exceed budgeted revenue for the hotel overall and for identified areas of personal responsibility. Dedicates approximately eighty percent (80') of work time to customer contact sales solicitation. Sets goals and formulates action plans for soliciting and maintaining business based on the targeted market segments focusing on key result areas, as defined in the hotel business plan. Develops and implements sales and marketing strategies for new and existing accounts that will result in meeting and/or exceeding budgeted revenue and GOP goals. Maximizes individual productivity and results by planning and structuring time for sales activities based on business needs and trends. Generates new business through telemarketing, networking and cold-calling. Identifies new business by consulting publications to learn about events (conventions, conferences, training seminars, social gatherings, and other functions) requiring overnight travel. Actively participates and communicates with diverse community groups and organizations as a representative of the hotel in order to develop positive relationships with community representatives and networking opportunities that will result in business leads from these groups. Contacts individuals, civic groups, and executives of organizations to explain services and facilities offered by hotel and to solicit their business group and/or convention business, Room Sales, Food & Beverage Sales, and Catering/Banquet. Monitors hotel sales performance by analyzing monthly Star Reports, taking note specifically of RevPar Index, Occupancy Index and ADR Index.If any of these indices are not at 100' (which means the hotel is not obtaining its fair share in that index), the DOS should immediately create and implement corrective strategies and actions necessary to accomplish a 100' RevPar index. Makes outside sales calls by scheduling weekly site inspections or off site appointments to introduce hotel services to new accounts and to maintain and increase business to existing accounts. Maximizes business opportunities with existing accounts by building and maintaining good client relationships, and following up with representatives of existing accounts on an ongoing basis to determine their needs for hotel services. Evaluates competition to identify potential points of competitive advantage and disadvantage. Prepares promotional correspondence with travel bureaus, business and social groups. Develops and maintains standard account management systems for prospects, new accounts, existing accounts; develops and maintains client files. Maintains liaison function with other hotel-level departments to facilitate services agreed upon by the sales office and clients. Coordinates sales related activities with other departments to increase internal staff awareness of the customers needs and to offer new and improved services to customers. Attends Staff Meetings and Yield Management Meetings during non key-selling hours. Enforces sales department and company policies and procedures in accordance with Sunburst's Sales and Marketing SOP Manual. May assist in light set up and presentation at functions as needed. Travels approximately 40' of work time, generally within local area. Provided the hotel has other sales department employees, the Director of Corporate Sales may directly supervise and motivate other sales department employees. Carries out supervisory responsibilities in accordance with the Companys policies, training programs, and applicable laws. Responsibilities include recruiting, interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. As required of all hotel associates, assists any customer or potential customer in a prompt, courteous, friendly, and helpful manner at all times. Other duties and responsibilities as assigned. Equal Opportunity Employer M/F/D/V