E Commerce Marketing Manager/Apparel/MASSIVE GROWTH & EXPANSION
Rare is the chance to create, launch and manage the E Commerce Division for this massively expanding Apparel Co. Even more rare is the chance to launch a brand. You?ll have millions of followers to work with before you even get out of bed. Yet more unusual is the opportunity to do all this from within a stable, well-established apparel company with the design, production and leadership chops to turn the turbulent fashion world upside down. As an Ecommerce Marketing Manager, you will handle the development and hands-on execution of digital marketing, including email, search engine marketing, social marketing, online display advertising, and SEO from inception of goal to full execution. Individuals who thrive in an entrepreneur setting are highly encouraged to apply. Additional strategies:
?Support new, exciting marketing initiatives, and help to develop and execute social media calendar and fashion content.
?Monitor online and mobile shopping trends, and maintain knowledge of competition and opportunities in fashion tech.
?Continuously gauge usability and content effectiveness by gathering and analyzing data to make recommendations based on those results.
?Develop and run a rigorous A/B testing program on websites, emails, etc.
?Monitor and report metrics on customer satisfaction
?Identify and communicate opportunities for optimization, profitability growth, and improvements.
?Work cross-functionally with IT, external development partners, and various agencies to drive new traffic to the sites and improve the shopping experience.
?Work with IT and external developers to ensure production deadlines are being communicated and met and daily workflow process is optimized.
?Work with QA to ensure site accuracy and availability.
?Manage customer reviews, FAQs and coordinate with customer service and operations teams. For immediate & confidential consideration, forward your resume through a Microsoft Word document, and contact Gladys Beltran after forwarding your resume at the Act-1 Los Angeles office. Actively interviewing for this great career role.
We are an equal employment opportunity employer and will consider all qualified candidates without regard to disability or protected veteran status.
Bachelor?s Degree, in Business, Marketing, Communication, Technology, or related field preferred. A demonstrated track record of 5-8 years? expertise with web marketing/ecommerce is a huge plus.