Email Marketing / CRM Associate 9/2/2016

cyberthink New York, NY

Company
cyberthink
Job Classification
Full Time
Company Ref #
28612947
AJE Ref #
576077644
Location
New York, NY
Job Type
Regular

JOB DESCRIPTION

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JOB DESCRIPTION

NEED THESE SCREENING QUESTIONS ANSWERED AT THE MINIMUM

- # of years of experiences with e-mail platform and which platform

- # of years of experiences using HTML and if s/he has done coding for responsive design

KEY GOALS & OBJECTIVES

* Develop accurate and engaging communication campaigns across multiple regions and languages.

* Effectively utilize reporting and analytical tools to communicate key performance indicators to key stakeholders.

* Be an integral part of driving innovation, helping to implement new campaign management, Marketing automation, and analytics platforms and tools.

RESPONSIBILITIES

* Analyze database to identify marketing campaign target audiences

* Closely collaborate with global teams to generate content, implement tactics, automate set-up, recommend test structures and create design for both regional and global campaigns

* Report on and analyze Marketing campaigns, and provide recommendations for improving future campaign results.

* Facilitate translations into multiple languages

* Continuously improve Marketing communications and campaign processes to achieve corporate goals and metrics

* Identify, introduce, and implement new innovative solutions for improving efficiency and effectiveness of Marketing communications and processes

* Identify and document improvements to data capture processes

* Identify and document improvements to customer journeys and trigger communications

REQUIREMENTS & EXPERIENCES

* Bachelor's Degree in Marketing or related field, MBA a plus

* 2-5 years of corporate level job experience preferably in a similar role

* Hospitality, travel, luxury, international experience preferred

SKILLS & ABILITIES

* TECHNICAL SKILLS

_O PROFICIENCY IN_

- Microsoft Office, specifically Excel, PowerPoint, and Project

- DreamWeaver

- Adobe Systems

- HTML

O EXPERIENCE AND FAMILIARITY WITH

- CRM / email platforms (e.g. Salesforce Marketing Cloud, Responsys, Experian)

- Reporting and analytics tools, including Google Analytics and Database/ OLAP tools (e.g. Microstrategy, Access, Brio, Cognos, SAS Analytics, etc.)

- Real time email capability solutions (e.g. MovableInk, LiveClicker)

* Excellent organizational and project management skills with attention to detail

* Excellent communication and writing skills

* Ability to communicate with external and internal resources / partners

* Ability to analyze results and give recommendations based on data

* Ability to represent/demonstrate LHW core values

* Ability to work well in a cross-functional team

* Polish and presence