Email Marketing Manager, Salesforce Marketing Cloud Specialist 8/24/2016

Castlight Health San Francisco, CA

Company
Castlight Health
Job Classification
Full Time
Company Ref #
29269035
AJE Ref #
575973414
Location
San Francisco, CA
Job Type
Regular

JOB DESCRIPTION

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DESCRIPTION

Castlight is looking for an Email Marketing Manager and Salesforce Marketing Cloud Specialist (ExactTarget) to help us deliver consumer email marketing solutions that drive engagement across millions of users. This person will work with the Product, Engineering and Marketing teams on all of our consumer-facing campaigns.

RESPONSIBILITIES:

* Incorporate current email best practices in terms of messaging, list management, segmentation and delivery
* Code responsive emails optimized for deliverability across all email clients on both web and mobile, using HTML/CSS
* Perform analysis on email experiments and provide performance metrics to leaders
* Configure email campaigns within Salesforce Marketing Cloud (ExactTarget)
* Perform quality assurance (QA) duties on outbound campaigns for accuracy, cross device and platform consistency, working links with UTM codes
* Serve as the technical subject matter expert for product and development teams to build and deliver email solutions based on business requirements; provide technical consultation on SFMC tool set and solutions

QUALIFICATIONS

* 3-5years hands-on experience with Salesforce Marketing Cloud (fka ExactTarget) including AMPScript, Data Extensions, Automation studio, and Journey Builder
* Track record of designing and building solutions that leverage SFMC to complement complex internal systems
* Preferred knowledge of HTML / CSS.
* Experience using third party email QA applications (Litmus, ReturnPath, etc.)