GS Bank - Digital Consumer Lending - Business Analytics - Digital Analytics - Associate - New York
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POST DATE 9/11/2016
END DATE 10/8/2016
Goldman Sachs Group, Inc.
New York, NY
JOB DESCRIPTION- Hands on analytical experience and performance measurement with digital channels such as Web, SEM, SEO, E-mail, Affiliates, Paid Ads, Social Media
- Experience with
? Programmatic Buying
? A/B Testing
? Funnel conversion optimization
? Data driven media Attribution and media mix modelling
- Creative mindset to ideate & test concepts to optimize online and offline audience experience and maximize user engagement for each digital channel
- Work with Marketing on design of experiments and lead analytical testing agenda like pricing, targeting segmentation
- Work with Data science team on testing and researching new data sources to enable personalization and business growth
- Big Data Predictive Modelling Experience preferred combining impression/cookie level digital data with other traditional data sources in a Big Data /Hadoop environment
- Perform analysis to measure and enhance channel and campaign effectiveness for all digital channels- Skillset: Digital Analytics, Statistics
- Toolset: R, Tableau, Site Catalyst (Adobe Analytics), Adobe Target, Adobe Audience Manager
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet. The Goldman Sachs Group, Inc., 2015. All rights reserved.*****