HP Sales Central Program Manager

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POST DATE 9/12/2016
END DATE 10/18/2016

DiversityWorking Palo Alto, CA

Company
DiversityWorking
Job Classification
Full Time
Company Ref #
7278007
AJE Ref #
576155107
Location
Palo Alto, CA
Job Type
Regular

JOB DESCRIPTION

APPLY
- Set and lead the adoption of key web or interactive marketing strategies, policies, processes and standards to reach online customers or internal audiences - Develop, drive and evaluate the online customer experience strategy and roadmap spanning multiple business groups or customer sets (i.e., consumer, Small and Medium Business (SMB), enterprise) - Develop and drive editorial strategies, content and direction for online properties, landing pages or websites - Deliver web experiences that result in significant and measurable improvements in understanding, conversion and revenue - Be recognized as an authority and thought leader in the interactive marketing space and contribute to the development and adoption of innovative principles and practices across the company - Select, manage and develop agencies or contractors - Manage functional or department budgets - Scope can be local, regional or global - Role can be within a business, function or corporate - Frequently interacts with senior levels of the companyEducation and Experience Required:
- Business Analyst (BA) or Bachelor of Science (BS) degree in Communications, Marketing or Computer Science - Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies - 10 years of experience in interactive marketing or customer experience/user interface Knowledge and Skills Required:
- Superior writing and editing for the web - recognized for 'near perfection' writing and editing skill and often asked to edit the work of others - Well-developed web analytical skills (measurement, Return on Investment (ROI), forecasting) - Superior organization and program management skills - Ability to link interactive plans and activities to business results - Superior knowledge and understanding of interactive media, tools and technologies (all channels and pricing models) - Superior knowledge of Internet principles and web site production - Superior knowledge of direct marketing and Customer Relationship Management (CRM) - Maintain company marketing management systems as needed - Proven experience managing, leading, driving and measuring virtual teams toward common goal - High levels of tact and diplomacy - Agency and budget management - Ability to interact with all levels of the company top to bottom, including most senior company management //*
* Job:

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* Marketing
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* Title:

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* HP Sales Central Program Manager
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* Location:

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* California-Palo Alto
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* Requisition ID:

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* 1501882
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* Other Locations:

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* United States-Texas-Houston
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