Head of Marketing
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POST DATE 9/8/2016
END DATE 10/9/2016
JOB DESCRIPTIONCareDx, Inc., headquartered in Brisbane, California, is a global molecular diagnostics company focused on the discovery, development and commercialization of clinically differentiated, high-value diagnostic solutions for transplant patients. CareDx offers AlloMap , a gene expression test that aids clinicians in identifying heart transplant patients with stable graft function who have a low probability of moderate to severe acute cellular rejection. CareDx is developing additional products for transplant monitoring using a variety of technologies, including AlloSure , a proprietary next-generation sequencing based test to detect donor-derived cell-free DNA after transplantation.
CareDx, with its presence through Olerup, also develops, manufactures, markets and sells high quality products that increase the chance of successful transplants by facilitating a better match between a donor and a recipient of stem cells and organs. Olerup SSP is a set of HLA typing used prior to hematopoietic stem cell/bone marrow transplantation and organ transplantation. XM-ONE is the first standardized test that quickly identifies a patient s antigens against HLA Class I, Class II or antibodies against a donor s endothelium. For more information, please visit: www.CareDx.com.
CareDx is looking for an experienced Head of Marketing. Reporting to the Chief Commercial Officer, the Head of Marketing s primary responsibility is to build brand awareness and drive sales leads. Head of Marketing will determine the right blend of marketing tactics including market research, pricing, product marketing, content marketing, marketing communications, digital advertising, conferences and public relations to drive business results. The Head of Marketing will work closely with sales and customer care team to drive sales enablement.
Responsibilities include, but not necessarily limited to:
Directs, oversees, and implements marketing policies, objectives, and initiatives
Manages and maintains marketing plans
Define brand and product strategies
Conduct market research (primary, secondary) to understand, analyze, and develop approaches to the market and competition
Gather, identify, and prioritize functional and product requirements
Prepare and review marketing collateral
Cultivate and maintain relationships with key opinion leaders (KOLs), clinicians and other key customers and stakeholders
Create demand and sales forecasts, partnering with Sales and Finance
Provide field sales education materials and training including product positioning
Develop and evaluate pricing and health economic models
Manage and/or collaborate with ad agencies, PR Firms
Plan and execute events and tradeshows
Support field sales organization with a significant level of teamwork and customer commitment
Lead and mentor personnel in the marketing organization
Some travel is required (approx. 25-33%)