Key Account Manager

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POST DATE 9/18/2016
END DATE 11/16/2016

Red Bull North America Nashville, TN

Company
Red Bull North America
Job Classification
Full Time
Company Ref #
024615
AJE Ref #
576209488
Location
Nashville, TN
Experience
Mid-Career (2 - 15 years)
Job Type
Regular
Education
Bachelors Degree

JOB DESCRIPTION

APPLY
AREAS THAT PLAY TO YOUR STRENGTHS

(ALL THE RESPONSIBILITIES WE\'LL TRUST YOU WITH)

* Location Nashville, Tennessee, United States

* Schedule Full-time

* Organisation Red Bull North America

*

MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS

Executes distribution on priority packages in-line with HQSG (Headquarter Sales Group) recommendations

Ensures all assigned key account s schematics reflect Red Bull standards relative to flow and package mix

Aggressively sells Red Bull s Optimum Price program by utilizing best practices and available tools

Customizes presentations to better appeal to customer s needs

Proactively cautions key accounts of pricing and consistently probes for future retail price plans changes

Develops annual promotion schedule in accordance with BU (Business Unit) and HQSG goals

Creatively sells Red Bull standards and price points in a way that resonates with the customer s needs

Ensures all promotions are accompanied by effective POS and incremental displays

Customizes sales pitch to achieve account goals while driving effective, permanent displays

Evaluates ROI prior to recommending specific POS or customized solutions

Executes displays in-line with HQSG channel guidelines
*

MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS THAT INFLUENCE REGIONAL ACCOUNTS

Actively develops relationships with key decision makers via business reviews, communication, etc.

Drives execution of account programs through local DMs

Consistently pursues incremental opportunities over-and-above programs

Provides feedback to local DMs and SRAM/DKA on any pertinent developments, information, or successes

Maintains key point of local knowledge regarding accounts

Routinely engages in opportunities to build relationships and wire key accounts beyond buyer level
*

BUDGETS/ANNUAL PLANNING

Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis
*

BUSINESS ANALYSIS

Works with Category Analyst to evaluate ROI with regards to pay-for-space agreements and communicates key learnings to BU and HQSG

Drives post-promotion analysis, in conjunction with CA, following all promotions to evaluate promotional effectiveness
*

BUSINESS REVIEWS

Conducts quarterly business reviews to update KA on business, channel competition, opportunities, etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

Provides Energy Insights that drive change in promotion, price, or display practices
*

COMMUNICATION WITH DISTRIBUTOR PARTNERS (DPS)

Uses appropriate communication processes (i.e. Chain Alerts) to keep DPs informed of KA programs and initiatives

Routinely visits DPs to ensure personal contact and open lines of communication

YOUR EXPERIENCE INCLUDES:

(PROVEN PERFORMANCE IN)

* Minimum 4 years Sales experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a DSD (Direct Store Delivery) operation * Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI) * Excellent communication and active listening skills * Creative, solution-oriented mindset * In-depth knowledge of FMCG industry * Self-motivated and able to work independently * Must be proficient in Microsoft Excel and PowerPoint * Previous experience with SAP preferred

*

University Bachelor s Degree preferred
*

Fluent in English, additional language skills an advantage

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.