Key Account Manager, National Accounts 9/15/2016

Red Bull North America Orlando, FL

Red Bull North America
Job Classification
Full Time
Company Ref #
AJE Ref #
Orlando, FL
Mid-Career (2 - 15 years)
Job Type
Bachelors Degree




* Location Orlando, Florida, United States

* Schedule Full-time

* Organisation Red Bull North America


Management And Development Of Regions/banners/divisions Of Their Assigned Chains To Deliver Assigned Volume Objectives

Shelf/Distribution: Executes distribution on priority packages in-line with HQSG (Headquarter Sales Group) recommendations. Ensures all regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to flow and package mix

Price: Aggressively sells Red Bull s Optimum Price program by utilizing best practices and available tools. Customizes presentations to better appeal to customer s needs. Recommends key accounts prices aligned with national RBNA standards and target price ranges

Promotion: Develops annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer s needs. Ensures all promotions are accompanied by effective POS and incremental displays

MPOD: Customizes sales pitch to achieve account goals while driving effective, permanent displays. Evaluates ROI prior to recommending specific POS or customized solutions. Executes displays in-line with HQSG channel guidelines

Management And Development Of Local Relationships That Influence Regions/Divisions/Banners Of Their Assigned Chains

Establishes Wiring Model that ensures communication with all regional chain decision makers

Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local DPs to ensure consistency across the Business Units

Budgets/Annual Planning

Ensures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibility

Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets

Manages T&E spending to assigned budget

Business Analysis

Works with Team Leader to evaluate ROI with regards to all regional/divisional/banner level programming & promotions

Drives post-promotion analysis, in conjunction with CDM, following all programs to evaluate promotional effectiveness

Uses all available RBNA data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned territories

Aggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns

Analyses thoroughly his business/customers sales to define priorities and focus for the team

Business Reviews / Relationships Building Activities

Conducts quarterly business reviews to update Team Leader on business, channel competition, opportunities, etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

Consistently presents Energy Drinks as a distinct category and recommends that it be managed as such

Provides Energy Insights that drive change in promotion, price, or display practices

Routinely engages in activities to build relationships and wire at the regional/division/banner level at assigned chains

Communication / Effective Cooperation And Team Work

Uses appropriate communication processes (i.e. Chain Alerts and/or others) to keep DPs and DPMs informed of regional / divisional / banner level programs and initiatives for their assigned chains

Routinely visits DPs to ensure personal contact and open lines of communication

Maintains open communication with relevant BU & DP personnel to ensure effective program implementation

Communicates regularly and works effectively with the BU/HQ teams. Leverages the input from marketing, finance and category management experts to develop strong plans and conceptual sells to the retailers



* Minimum 4 years Sales experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation * Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI) * Excellent communication and active listening skills * Creative, solution-oriented mindset * In-depth knowledge of FMCG industry * Self-motivated and able to work independently * Must be proficient in Microsoft Excel and PowerPoint * Previous experience with SAP preferred


University Bachelor s Degree preferred

Fluent in English, additional languages an advantage

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.