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L'Oreal USA, Manager - Consumer & Market Insights (Cosmetics & Fragrance)

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POST DATE 9/3/2016
END DATE 10/18/2016

L'Oreal USA New York, NY

New York, NY
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)


Title: Manager, Consumer & Market Intelligence - Cosmetics & Fragrances

Reports to: Assistant Vice President, Consumer & Market Intelligence

Location: NYC - 10 Hudson Yards

The Department:

The Consumer & Market Intelligence Team (CMI) provides information that facilitates management decision-making on broad strategic as well as tactical day-to-day marketing and business issues.

CMI uses a wide variety of research techniques and tools. The types of custom research conducted includes market studies, attitude and usage studies, image studies, advertising development and evaluation, tracking research, concept testing, product testing, concept/product testing, promotion testing and qualitative research.

Overall Responsibilities:

* Manages the design and execution of complex consumer research initiatives for a line of business (cosmetics & fragrances) across multiple brands.

* Identifies and translates consumer needs, insights and behavior to guide brand strategy, communication, and innovation.

* Assists in the development of annual strategic and tactical research plans to address business goals.

* Works closely with marketing teams, DMI (global marketing) organizations, advertising agencies, sales to build consensus for research priorities.

* Manages research budget and project costs.

* Represents the voice of the consumer within the organization; presents research findings and implications.

Skills & Experience:

* 3-5 Years of market research experience including study design and analysis and a comprehensive understanding of custom market research methods, and experience in or high level of familiarity with syndicated methods.

* Strong analytic abilities in qualitative and quantitative research are required.

* Must be able to thrive within a rapidly changing business environment and be able to effectively navigate and manage ambiguity.

* Must have exceptional project management skills; the ability to manage multiple projects with shifting and conflicting priorities and deadlines.

* Must have excellent vendor management skills; this includes exploring new suppliers, and research techniques.

* Excellent presentation skills.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.


L'Oreal USA, Inc. manufactures cosmetics for consumer and professional markets. It offers skincare, hair care, hair color, makeup, perfumes, and fragrance products. The company also provides skinceuticals, shampoos, and sun care products.

It offers its products through pharmacies, retail locations, and Internet, as well as through a network of suppliers. L'Oreal USA, Inc. was formerly known as Cosmair, Inc and changed its name to L'Oreal USA, Inc.