Latin America Associate Director, Urology / Dermatology
Astellas Pharma US - Northbrook, IL
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Purpose & Scope of Position: br br To manage the development and execution of regional marketing strategies to develop, support and maintain the brand/franchise image of the product(s) and enhance the strength of the product brand/franchise and the company as well as assist in achieving our sales and profitability goals. br br Essential Job: br br 1. Develop, in coordination with our local partners/affiliates, the Annual Regional Marketing Plan for marketed products and corresponding tactics to ensure effective product placement relative to market opportunity. Manage the entire product line life cycle from strategic planning, to tactical activities. br br 2. Identify Regional Market opportunities/threats and customer targets through competitive analysis, positioning, and marketing strategy assessments. br br 3. Develop short-term (annual) and long-term (MTP) forecasts of in-market and to-market sales and analyze, monitor and report on business/in-market sales volume results, pricing actions, market share trends and competitive activity. br br 4. Achieve market share and sales objectives for assigned products. Continuously re-evaluate market dynamics & brand performance to identify product strategic gaps and develop strategic solutions. br br 5. Market roll out of The Regional Marketing Plans, with periodical in field market visits to guarantee implementation and monitor execution and results. br br 6. Development of Key Strategies and Commercial Assessments associated with product compounds in early development under his/her responsibilities. br br 7. Drive alignment and consistent use of Brand messages across the region. Ensures key promotional programs are managed effectively. br br 8. Develop and implement market research to gain actionable insights and measure performance. br br 9. Become the liaison between Global, APLA and our affiliates and partners, securing APLA needs are accounted for. br br 10. Manage Advertising & Promotional and Travel Budget. Delivery of all marketing activity within agreed budget. br br 11. Develop relationships and networks with the following departments: commercial operations, medical, finance, compliance, regulatory, R&D, legal, manufacturing, supply chain, and other teams; to facilitate cross-functional product line reviews. br br 12. Establish strong relationships with Supply Chain Management to guarantee product supply and inventory management according to customer forecast.