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Lead Strategist, Heroku Dev Center

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POST DATE 9/17/2016
END DATE 12/3/2016 Little Rock, AR

Little Rock, AR
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
47871_Little Rock
Mid-Career (2 - 15 years)


Post Date:

Salesforce will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Heroku's mission is to create the fastest path for application developers to turn an idea into a production app of any scale. We want to remove every obstacle that slows down creative coders and let them focus on their customer's experience while leaving everything else to our service.

The Heroku product and services are documented in the Heroku Dev Center ( ) and this documentation is the product, in a very real sense. We care about our documentation - from its presentation to its correctness and efficacy - as much as we care about the bits that go into the service.

We're looking for someone to own the documentation, to shepherd it, to guide the development of the Dev Center web site, and to act as the primary liaison between the reader and our product managers & engineers (who typically write the documentation).

The Dev Center is home to three primary sets of documentation: the reference documentation (the product truth), a set of learning material built on and around that documentation, and a set of onboarding tutorials. We care very much for all of these words, and need the Lead Strategist to care as well.

The Dev Center is also a platform. It has an API and is connected to other bits of Heroku. For example, we have a related app holding metrics and another sending weekly "ownership emails" that track edits and feedback. We also have hundreds of partners that log in to edit their own documentation. The Dev Center underpins our Support web site, reflects our Product and Engineering, and in some ways is also a Marketing vehicle. As such, the Dev Center interacts with all of these teams, trying to understand needs, trends, and so on.

To accurately represent our product is about understanding our company, our product, and our language, as well as ensuring it's all synced up by playing an active role in many teams. The Dev Center wants to educate and meaningfully help - not just have bare words on a screen. We are critical to onboarding and problem solving, and we need to pay attention to these at all times.

We want to ensure our users are active, and a meaningful step here is ongoing education - to guide developers as they mature on our platform. Whether through documentation (internal and external) or through guidance (new functionality based on behavior of the developer), we must provide paths that mature the developer. We expect the Lead Strategist to care about education.

We're seeking someone who cares about words, our product and company, and who cares about clearly representing product, information architecture, and education. You need to have experience in one or more programming languages, e.g., Ruby, JavaScript/Node.js, Java, Scala, Python, PHP, Go, and hopefully PaaS, in order to be capable of grokking and ensuring the clear communication of the Heroku platform.

You'll be joining our Dev Center team within Heroku Marketing and may also be responsible for a little content editing on the other Heroku properties. The content spans a wide range of Heroku technologies, tools, and ecosystems, while targeting a technical audience. You won't be expected to write documentation, but you will be expected to know how it should be written.

The Lead Strategist will take point in all published content, including articles & tutorials, ensuring that high quality and useful technical content is produced. You may also work with authors and publication schedules, drive content projects, and work with Developer Marketing, Support, Product, and other internal and external contributors.

The ideal candidate will understand developers, be able to edit technical content, be able to think about information architecture and how our content is used, be able to liaise with our stakeholders, empathize with our readers, manage multiple simultaneous content projects, while maintaining a consistent high standard of content production across the company.


* Daily care and feeding of Dev Center content.

* Understand our audience, technologies, programming languages, product.

* Understand the impact of changes to the product on our documentation.

* Work with Heroku teams and external authors to create new content.

* Edit and understand how to best organize our content.

* Analyze content and report on useful content metrics.

* Help guide the development of the Heroku Dev Center platform.


* Strong proficiency in understanding technical concepts and the ability to communicate them clearly.

* Experience owning a set of documentation, and shaping the growth of those docs.

* Proficiency in one or more programming languages: Ruby, JavaScript/Node.js, Java, Scala, Python, PHP, Go, etc. a MUST.

* An understanding of cloud computing

* Strong customer and stakeholder empathy; you must be not only the voice of the customer, but at various times the voice of Marketing, Product, or Support. You must be able to channel many points of view.

* A willingness to explore new technology, services, and ideas.

* An understanding of how content is found and the value of SEO is a plus.

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model. These founding principles have taken our company to great heights, including being named one of Forbes's "World's Most Innovative Company" five years in a row and one of Fortune's "100 Best Companies to Work For" eight years in a row. We are the fastest growing of the top 10 enterprise software companies, and this level of growth equals incredible opportunities to grow a career at Salesforce. Together, with our whole Ohana (Hawaiian for "family") made up of our employees, customers, partners and communities, we are working to improve the state of the world.

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