MBA Intern - Global Brand Marketing (Fall 2016)

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POST DATE 9/18/2016
END DATE 2/8/2017

Mattel/GBT Fisher-Price East Aurora, NY

East Aurora, NY
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


Job Description
MBA Internship Global Brand Marketing (Beginning September 2016)

As one of the world s leading manufacturers of babygear and preschool toys, Fisher-Price believes deeply in the power of innovation and fun to bring out the full potential of the world s children. We continue to grow around the world, conducting business in 145 countries and producing toys in more than 37 languages

Based at our location in East Aurora, NY the Fisher-Price Internship Program is dedicated to providing talented students with meaningful hands-on work experience, combined with a multitude of professional and networking opportunities.

At Fisher-Price, our marketing interns will be working with and supporting the Fisher-Price Global Brand Team responsible for global brand management by creating and developing global brand strategy, content, product, and communication assets to drive sell in and sell through.

Responsibilities will vary based on placement and may include:
New Product Development
Marketing Program Development and/or Execution
Brand or Marketing Strategy
Strategic Thinking
Analysis and Action
Working with our Licensing Partners

Experience, Education & Skills
Key Skills:
General understanding of the business objectives related to marketing/brand management
Demonstrated understanding of standard marketing techniques
Basic understanding of research methodologies and when they are used
Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
Basic understanding of annual financial plans
Ability to provide insights to product and packaging development teams and give feedback on concepts in an effective and constructive manner
Demonstrated leadership ability
Excellent written/verbal, time management and quantitative/analytical skills required
Demonstrated strong presentation skills with a persuasive nature
Proven ability to effectively manage multiple projects in a dynamic environment
Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items

Basic Qualifications:
1st year MBA student enrolled in a full-time program
Minimum 2 years work experience
Proficient in Excel and Power Point
Experience presenting to small & large audiences

Preferred Qualifications:
Marketing or CPG experience

About Us
Fisher-Price, Inc. is a subsidiary of Mattel, Inc. (NASDAQ:MAT) with offices located in East Aurora, N.Y. and New York, N.Y. Fisher-Price is one of the most trusted brands in babygear, infant and preschool toys, and conducts business in 150 countries around the world, producing toys in more than 40 languages. Child development expertise coupled with innovation is reflected in the company s best-known brands including Laugh & Learn , Little People , Power Wheels , and Imaginext . We re also a leading developer of character-based toys for children s programming such as Thomas & Friends , Dora and Friends: Into the City!, and Jake and the Never Land Pirates. For more information, visit (U.S.) and (Canada) or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.

Mattel is an Affirmative Action/Equal Opportunity Employer