Manager, International Public Relations

PR Manager, International / New York, NY

Coach, founded in 1941, is America's premier accessible luxury accessories brand and a leader in international markets. We are a designer and marketer of high quality, modern accessories that complement the diverse lifestyles of today's consumer. Coach offers excellent career growth opportunities, competitive salaries and great benefits within a dynamic work environment.

Coach brings together strong, collaborative people in a dynamic culture of mutual respect, support, and passion for the brand and product. We believe innovation drives winning performance, and we constantly challenge ourselves to be the very best we can in every aspect of our business. You will be surrounded by some of the best and brightest people in the industry. At Coach, you will be in great company!

The successful individual will leverage their proficiency in International Public Relations and Account Management to...
Partner with markets to create editorial strategy for brand positioning and executive interview opportunities
Create appropriate PR plans for each market catering to each region s specific needs
Ensure each market has the necessary tools to maximize editorial opportunities
Coordinate and oversee all press tours
Create compelling press materials for store openings, product releases and special projects
Ensure Coach branding standards are followed across all markets
Act as main point person on events: overallobjective, creative, talking points,d cor, catering, etc.
Partner with cross functional teams
VM: To ensure all event d cor guidelines are met
Creative Services: To partner on all collateral pieces, including press kits, invitations, press announcements, and other creative is in line with company standards
Merchandising: To ensure all creative and initiatives reflect relevant product assortment by market
Maintain and build international press list
The accomplished individual will possess...
Bachelor s Degree with a minimum of 3-5 years of International PR/Account Management experience
Excellent attention to detail
Superb verbal and written skills, as well as ability to follow up
Ability to multitask and switch gears in a fast paced environment
Creative problem solver with strategic thinking skills and strong business acumen
Ability to make prudent decisions under pressure and deadlines
Ability to develop and foster superior partner relations
Self-starter with strong initiative, ownership and accountability for business
Highly engaged in the fashion world; continually keeps up on news and happenings in the industry to drive ideas for Coach
Proficient in Excel, Word, Powerpoint
Experience working with Asian markets a plus
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion or any other basis prohibited by applicable law. Visit Coach at www.coach.com.

QUALIFICATIONS: