Manager, Marketing AT/KBB Social Strategy

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POST DATE 8/12/2016
END DATE 12/7/2016

Cox Corporate Services, Inc. Atlanta, GA

Atlanta, GA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


Description The Manager of Social Media will lead the strategy and execution of social media advertising/marketing activities for the Cox Automotive media brands, Autotrader and Kelley Blue Book across all audiences (B2C and B2B). This position will oversee development of social tone of voice, content calendar creation, daily community management and overall platform strategy for each brand. This role will partner with Editorial and PR teams to identify influencers and look for new ways to and take advantage of opportunities to engage consumers directly.

The ideal candidate for this role is a social media expert and is current on all major social media platforms, such as Facebook, Twitter, Google+, Foursquare, Instagram, YouTube and have an interest and ability to keep up with hot new sites and trends. Successful candidates will be creative, pro-active, self-motivated, detail oriented, analytical, organized, flexible, and possess the ability to manage and complete multiple projects within aggressive timeframes.

Responsibilities include, but are not limited to:

* Develop and lead the social media strategy for Autotrader and Kelley Blue Book (B2C and B2B)

* Oversee and support content calendars and daily posting across brands

* Partner across the company with PR, Editorial and brand team to capitalize on real time trending topics and drive deeper engagement

* Lead paid media efforts across brands and partner with digital brand and traffic teams for bigger social media campaigns

* Responsible for social reporting and campaign optimization

* Responsible for social tool evaluation and recommendation

* Execution of social listening reports

* Partner with brand creative team on social tone of voice as well as creative look and feel

* Oversee daily community management team and engagement with audiences


* 5+ years of experience in Marketing preferred; a strong background in social media preferred

* Strong analytical and problem-solving skills

* Experience executing paid campaigns on Facebook and Twitter is preferred

* Experience working with cross-functional teams and external agencies

* Familiarity with one or more social media listening platforms and one or more social media management platforms

* Must have strong verbal and written communication skills

* Ability to manage and prioritize heavy work load and meet deadlines in a fast-paced environment. Workload may demand working extended hours as necessary.

* Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization

* Experience managing advertising agencies and vendors, advertising agency experience a plus

Bachelors Degree in Marketing, Communications or other related field.

Organization:Cox Automotive
Primary Location:US-GA-Atlanta-3003 Summit Blvd
Other Locations:US-CA-Irvine-195 Technology Dr

Employee Status:Regular
Job Level:Team Leader
Shift:Day Job-
Travel:Yes, 25 % of the Time

Unposting Date:Ongoing


Cox Enterprises is a leading communications, media and automotive services company. With revenues of $18 billion and approximately 60,000 employees, the company's major operating subsidiaries include Cox Communications (cable television distribution, high-speed Internet access, telephone, home security and automation, commercial telecommunications and advertising solutions); Cox Automotive (automotive-related auctions, financial services, media and software solutions); and Cox Media Group (television and radio stations, digital media, newspapers and advertising sales rep firms).

The company's major national brands include Autotrader, Kelley Blue Book and Manheim. Through Cox Automotive, the company's international operations stretch across Asia, Australia, Europe and Latin America. To learn more about Cox's commitment to people, sustainability and our communities, please visit

Company Size:
5,001-10,000 Employees
Social Media:
6305 Peachtree Dunwoody Rd
Atlanta, GA 30328

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