Manager, Marketing Automation
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POST DATE 8/21/2016
END DATE 10/10/2016
Check Point Software Technologies, Inc
San Carlos, CA
* Oversee the creation and execution of campaigns. This includes integrated programs, events, email, online/digital media, direct mail, sponsorships, and advertising.
* Own the data model between MOps and SOps
* Develop and analyze key marketing metrics to ensure campaigns are meeting demand/lead generation goals.
* Manage email and database marketing tools.
* Analyze back-end data of email campaigns and make recommendations for enhancing their effectiveness.
* Manage and mentor development team to implement campaigns & programs in Marketo.
#LI-HC1 Desired Background
* 5-7+ years of experience building and implementing successful marketing automation programs & strategy.
* 2+ years experience team management
* Expert technical level knowledge/experience with email marketing tools (Eloqua/Marketo).
* Strong level of knowledge/experience with Salesforce
* Experience analyzing key marketing metrics (click rate, spam rate, etc).
* BA/BS or equivalent experience. MBA is desirable