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Manager, Marketing Automation

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POST DATE 8/21/2016
END DATE 10/10/2016

Check Point Software Technologies, Inc San Carlos, CA

San Carlos, CA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree



* Oversee the creation and execution of campaigns. This includes integrated programs, events, email, online/digital media, direct mail, sponsorships, and advertising.

* Own the data model between MOps and SOps

* Develop and analyze key marketing metrics to ensure campaigns are meeting demand/lead generation goals.

* Manage email and database marketing tools.

* Analyze back-end data of email campaigns and make recommendations for enhancing their effectiveness.

* Manage and mentor development team to implement campaigns & programs in Marketo.

#LI-HC1 Desired Background

* 5-7+ years of experience building and implementing successful marketing automation programs & strategy.

* 2+ years experience team management

* Expert technical level knowledge/experience with email marketing tools (Eloqua/Marketo).

* Strong level of knowledge/experience with Salesforce

* Experience analyzing key marketing metrics (click rate, spam rate, etc).

* BA/BS or equivalent experience. MBA is desirable

Additional Benefits

Employee Stock Purchase Plan