Manager Marketing- Global Brand Teams

Global Brand Marketing Team
Manager Marketing

Lead in the development, implementation, and management of strategic and tactical marketing programs, focusing on global brand strategy, product, and content across the assigned business segment in order to achieve financial growth and profit targets.

SPECIFIC DUTIES AND RESPONSIBILITIES:
' Manage day-to-day line development for brands/brand segments with the cross-functional team (including customized and int'l only products) to achieve goals and manage to key milestones while meeting margin and line rationalization targets
' Manage brands to financial targets and brand budgets
' Develop brand and segment strategies for the global BDO through market analysis and stakeholder input
' Collaborate with key subsidiaries to incorporate global market needs and feedback through consistent two-way communication to ensure effective flow of information
' Execute global brand-building activities and develop global marketing tools, including brand and product advertising, and development of content with internal and external groups
' Communicate franchise/brand and marketing strategies with stakeholders and the cross-functional team
' Develop and manage brand forecasts
' Build cross-functional relationships; manage and develop marketing talent
' Ensure consistency across the franchise/brand

COMPETENCIES REQUIRED:
In addition to Mattel's MATPICS competencies, the following functional competencies apply:
' Thorough understanding of the business objectives related to marketing/brand management
' Advanced understanding of standard marketing techniques
' Thorough understanding of research methodologies and when they are used
' Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
' Thorough knowledge of annual financial plans
' Ability to provide insights to product and packaging development teams and give feedback on concepts in an effective and constructive manner

EDUCATION REQUIRED:
Bachelor's degree in marketing, business or related field; MBA preferred

EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:
' Minimum 6 years (4 years with MBA) experience in consumer or brand marketing
' Demonstrated strategic planning skills
' Prior leadership experience in marketing/brand management including managing multi-disciplinary cross-functional teams
' Proven analytical and conceptual skills
' Excellent written/verbal, time management and quantitative/analytical skills required

PERSONAL ATTRIBUTES REQUIRED:
' Proven ability to drive change and results through influential leadership skills
' Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
' Demonstrated strong presentation skills with a persuasive nature
' Proven ability to effectively manage multiple projects in a dynamic environment
' Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items
' Demonstrated ability to coach and develop people

RESPOND HERE! Respond immediately by accessing the following
dedicated online response form which will allow you to cut and paste your
resume. This form will go directly and immediately to the
hiring authority for this position. Access the online response form at:
http://sh.webhire.com/servlet/resp/rf?jobid=2586721&boardid=1884