Manager, Multicultural Marketing Job
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POST DATE 8/27/2016
END DATE 10/20/2016
JOB DESCRIPTIONRequisition ID 42272BR
Title Manager, Multicultural Marketing
Job Category Marketing
Job Description PURPOSE:
Ensures execution and integration of patient related Multicultural initiatives across the organization to positively impact diabetes care and treatment outcomes across ethnic patient segments and drive brand performance. Works with brand leads to develop key messages for that brand that resonate with ethnic patient groups. Acculturate existing unbranded and branded materials for deployment by marketing and sales. Ensures brand alignment for all initiatives. This position is accountable for the implementation of product business plans and marketing activities for assigned marketed products. Incumbents participate on strategic business teams and interact extensively with the enabling functions in Diabetes and Obesity Marketing, the Field Force Execution team, Sales as well as team representatives from Medical, Regulatory, Sales & Legal.
Reports to Associate Director, Multicultural Patient Centric Strategy and Solutions. Works closely with the Sr. Manager, Multicultural Marketing. Collaborates with Commercial Effectiveness (CE) on customer insights. Works with Brand and CRM teams for synergy on materials and resources. Works with sales teams for local events and opportunities. External relationships include relations with professional services vendors. Works closely with brand team members in addition to other teams within Marketing. Maintains regular interaction with Medical, Regulatory, Legal and Finance. External relationships include assisting Brand team with relations with various vendors.
BRAND PLANNING: Development of marketing plans for new and current products related to multicultural initiatives.
BRAND PLANNING: Accountable to manage project budgets - and ensures quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts.
BRAND PLANNING: Develops and coordinates local multicultural plans to drive brand positioning and messaging with COE s.
BRAND PLANNING: Consistently meets deadlines and quality standards on projects.
BRAND PLANNING: Logistical coordination of vendor activities for assigned projects and ensure timely review and feedback of materials is communicated.
BRAND PLANNING: Provide meaningful contributions on strategic planning and assist in the development of tactical components that support strategic brand plans.
BRAND PLANNING: Serve as a team member and ensure that all projects are tracked from creation through production in one format.
BRAND PLANNING: Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.
BRAND PLANNING: Helps to ensure Novo Nordisk remains on the cutting edge of multicultural commercial marketing execution as it relates to diabetes business.
MARKET ANALYSIS: Analyze market data to understand key trends, opportunities, etc.
MARKET ANALYSIS: Participate on extended brand teams in development and execution of plans.
PROMOTIONS: Coordinate logistical deployment of new programs.
PROMOTIONS: Coordinate promotional activities through the promotional review board and prepare various departments (sales training, public relations) for the introduction and implementation of specific programs.
PROMOTIONS: Develop and disseminate promotion programs, including coordination of involved external suppliers and agencies.
PROMOTIONS: Utilize available resources against tactical objectives to maximize promotional objectives in an efficient manner.
PROMOTIONS: Work closely with advertising agencies and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.
* 0-10% overnight travel required
DEVELOPMENT OF PEOPLE:
* Not Applicable
EDUCATION, EXPERIENCE, KNOWLEDGE & SKILLS:
* A Bachelor s degree or equivalent experience. Master s degree preferred.
* A minimum of seven (7) years sales and/or marketing experience within the pharmaceutical or healthcare industry required.
* Excellent oral and written communication skills.
* Fluency in written and spoken Spanish preferred.
* Knowledge of Microsoft Word, Excel and Power Point preferred.
Department DM - MULTICULTURAL MARKETING
Position Location US - Princeton, NJ
City Plainsboro, NJ
State/Provinces US - NJ
At Novo Nordisk, we know that driving change on a global level and improving treatment outcomes for people with diabetes and other chronic diseases begins here at home. That's why we make an unmatched commitment to our employees, our families and our communities. That means outstanding rewards, industry-leading training programs, and an environment that supports you to achieve your goals at every level. It's all part of the Novo Nordisk Way. It includes our Vision and our commitment to the Triple Bottom Line principle helping us find the right balance between compassion and competitiveness
With a career at Novo Nordisk, you ll feel a difference right from the start. It s a sense of inspiration and mobility that comes from a shared belief in driving positive change for people, families, and communities everywhere. Congratulations on taking your first step!
Novo Nordisk is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law.
Novo Nordisk will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information.
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