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POST DATE 9/14/2016
END DATE 10/26/2016
The Marcom Manager is responsible for executing brand strategy and ensuring implementation of the Go-to-Market plan. The successful candidate will be proficient in successfully implementing plans which include advertising, promotions, collateral generation, SEM/SEO and social media. In collaboration with the Sr. Brand Manager, the brand manager will drive for results of the assigned technology or market brand.
Implement and manage the execution plans associated with the assigned technology and market/application GtM strategy.
Act as primary point of contact for Corporate Marketing organization and regional marketing locations
Plan and implement marketing business plan for the associated brands
Act as lead for brand marketing plan to include advertising, promotions, collateral generation, SEO/SEM, website presence, social media, etc.
Track measurable stats for marketing programs
Provide market analysis for assigned brands
Coordinate market research to inform business units of new market and technology opportunities
Create and manage marketing collateral to foster brand identity and messaging
Partner with Sales Enablement team to develop and implement market and technology based training
5 years planning and implementing marketing business plans and programs
Bachelors degree in Business, Marketing preferred, and/or equivalent experience in a sales or distribution role
Understand inner workings of marketing infrastructure and what marketing vehicles best apply for assigned GtM strategy
Strong collaboration skills to work cross-functionally and leverage best practices within marketing team
Strong communication (written & verbal) and influencing skills
Ability to work autonomously and plan work aligned to overall marketing strategy
Strong organizational and time management skills; ability to prioritize work based on strategic plan
Project Management skills
This position requires domestic and international travel as required
For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) may have to go through an export licensing review process.
Analog Devices, Inc. is an Equal Opportunity Employer Minorities/Females/Vet/Disability
Education Level: Bachelor's Degree (16 years)
Employee Status: Regular
Travel: Yes, 10 % of the Time
Job Level: Individual Contributor
Job Type: Experienced