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Market Analyst

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POST DATE 9/7/2016
END DATE 12/22/2016

Hyundai-Kia America Technical Center Superior Township, MI

Superior Township, MI
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree



Hyundai America Technical Center, Inc.(HATCI) is currently looking for a Senior Market Analyst for our Superior Township, MI Research and Development facility that will:

Core duties:

* Develop, prepare, and present product proposals for future vehicles, giving the perspective of the Western Hemisphere customer. Reports and presentations designed for both U.S. and Korean Senior Management

* Research and analyze automotive industry trends, product planning and consumer demands.

* Monitor feedback on current vehicles, giving recommendations for improvement and lifecycle actions

* Monitor emerging trends using print and online publications and by developing expert contacts within the industry.

* Analyze brand fit as necessary and make recommendations.

* Monitor dealer feedback on current products and potential future product directions.

Perform additional projects as assigned:

* Support the design, planning, and execution of customer research including one-on-one interviews, ethnographic research, engineering specification reviews, focus groups, ride and drives or immersion events in order to gain unique insights to the various customer segmentations.

* Coordinate Competitive Vehicle Benchmark Studies, including vehicle procurement, vehicle evaluation, and reporting.

* Attend and support automotive and trade shows: gathering industry trend data while reporting to upper management.

* Create and present Quarterly Market Reports to Senior Management in North America and Korea.

* Coordinate supplier visits and presentations.

* Plan and monitor department budget as required.

Travel up to 20% of time domestically and internationally.


* Bachelor's degree in Engineering or Business.

* 3 years Automotive OEM experience

* 3 years experience in Product Planning, Program Management and/or Market Analysis

* Valid driver s license and satisfactory driving record

* Candidates applying for positions with Hyundai Kia must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

* HATCI is an Equal Opportunity Employer. Minority/Female/Disabled/Veteran. VEVRAA Federal contractor