Marketing Associate 9/8/2016

The Scribner Group LLC Boston, MA

Company
The Scribner Group LLC
Job Classification
Full Time
Company Ref #
27688255
AJE Ref #
576120478
Location
Boston, MA
Job Type
Regular

JOB DESCRIPTION

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A growing investment technology firm is seeking to add a Marketing Associate. Working in an entrepreneurial culture, the successful candidate will design and execute the go-to-market strategy. This person will help grow the investment technology business by redeveloping their digital presence. A strong interest in digital / inbound marketing with an entrepreneurial mindset and the desire to grow a business line with a significant degree of responsibility are essential.

RESPONSIBILITIES INCLUDE:

Drive customer insight programs to uncover requirements and market data that will help guide product management efforts and customize the message for each particular audience

Measure the effectiveness of product marketing programs

Deliver thought-leading content via blogs and webinars

Create compelling presentations and product demonstration strategies

Analyze and refine the customer journey to best match buyer personas and their preferred purchasing process

Develop scalable, reliable and reusable solutions that effusively project the companies' position and increase awareness of products

QUALIFICATIONS: Bachelor's degree in Marketing, with 2-5 years professional experience preferably in financial service software or similar software field; Understanding of the digital marketing landscape and experience with content marketing; Great written and verbal communication skills and an ability to tailor communication styles to different audiences; Proven ability to take action and implement solutions; Confidence to make business and marketing decisions; Excellent time management skills with the ability to work independently as well as in a team environment.