Marketing Automation Program Manager

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POST DATE 8/16/2016
END DATE 12/19/2016

Kinetix Conyers, GA

Conyers, GA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #


We're searching for a Marketing Automation Program Manager. This role is a critical component of the overall demand generation team's success. To make it in this gig, strong digitalmarketing acumen, an excellent sense of teamwork and a passion for cutting-edge marketingcampaign strategy and execution are a must. You will be responsible for the administration of the company's marketing automation platform, as well as the day-to-day tactical execution.

Think you fit the bill


WHY YOU'RE RIGHT FOR THIS ROLE: You have so many years of digitalmarketingexperience that you come up with engagement strategies in your sleep.

DON'T APPLY IF YOU CAN'T: Keep up with the grind and work well on a team.

THE COMPANY: Redefines how people live, work and play by driving the lighting industry's transformation to smart lighting.

IT'S NOT ALL PUPPIES AND RAINBOWS: You've been in marketing long enough to know you'll have your good days and your bad, but you've got a can-do attitude to see you through.

HOW TO GET VOTED OFF THE ISLAND: Tracking marketingcampaigns is pretty important to us. We'll high five you for your hard work, but we also need the numbers to back it up.

Because legal said we had to include bullet points to call this a job description



Define, create, and execute integrated marketingcampaigns to support lead generation objectives (Social, E-mail, SEM, SEO)

Build and test marketing automation program workflows to achieve the goals of the campaign

Develop strategies for company websites to drive traffic, increase visitor engagement and create points of conversion

Execute ongoing project management of the execution of the marketing automation campaigns and programs

Communicate effectively with business users on the status of enhancements, projects, and open production support tickets

Support efforts for continuous process improvement to maximize the alignment between demand generation functional areas and otherinternal stakeholders

Facilitate training for marketing automation users globally to ensure best practice

Develop, maintain and document processes, provide quick reference tools

Maintain administrative matrix documentation showing all of our campaigns, when they run, expected vs. actual results, and so on

Measure and report performance of digitalmarketingcampaigns, and assess performance against goals (ROI and KPI's)



7-10years of digitalmarketingexperience that includes hands-on website management, and use of in-bound marketing and paid media strategies. (Marketing in a B2B technology field is preferred)

Experience running A/B split and multivariate testing for emails, landing pages and CTAs

Detailed experience with the marketing automation tools, preferably Marketo & Hubspot, in an environment where the tool and processes are integrated with

Experience working on teams to drive integrated, multi-media campaigns, including digital and traditional media and marketing activities

BA in marketing, communications, business or other related field or equivalent work experience

Strong knowledge of Salesforce and marketing automation tools

Strong knowledge of current trends in digitalmarketing and marketingtechnology

Proven knowledge of both acquisition and retention based marketingcampaigns

Strong attention to detail and firm commitment to high quality content execution

A successful track record of creating and implementing marketingcampaigns that deliver measurable results

TAGS: Marketing, Marketing Automation, Communication, Salesforce, Hubspot, Marketo, digitalmarketing, B2B, lead gen, Marketing Manager