Marketing Data Analyst
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POST DATE 8/23/2016
END DATE 11/8/2016
Salt Lake City, UT
JOB DESCRIPTIONMarketing Data Analyst
We are looking for a data analyst to take our marketing/sales data and use it to help Venafi make better business decisions. The marketing data analyst will be an expert in quantitative and qualitative market analysis. They will excel in identifying key market statistics, interpret findings, and assist the marketing team in understanding the numbers behind our marketing strategies. We want our data analyst to dissect and analyze our pipeline, provide predictive reporting, and help guide informed business decisions based on marketing behavior. They will conduct a full sales lifecycle analysis, and continuously monitor performance and quality control to identify improvements within the systems that gather our data. They will help to get our reporting functionality setup in Salesforce.com, our CRM automation tool, and Google Analytics, so we can gather web visitor data.
Establish best practices for data collection including recommending tools for improved understanding both our business and the competitive landscape
Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality
Interpret data, analyze results using statistical techniques and provide ongoing analysis via reports/dashboards that can be quickly understood in a business context
Acquire data from primary or secondary data sources and maintain databases/data systems
Identify, analyze, and interpret trends or patterns in complex data sets
Work closely with management to prioritize business and information needs
Locate and define new process improvement opportunities
Provide strategy around data cleansing
Proven working experience as a marketing data analyst
Technical expertise regarding data models, database design development, data mining and segmentation techniques
Strong knowledge of and experience with Salesforce.com, pivot tables
Google Analytics, and web-based tools like Hotjar and Optimizely.
Knowledge of statistics and experience using statistical packages for analyzing large datasets (Excel, SPSS, SAS etc)
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Adept at queries, report writing and presenting findings in a way that's easy to understand and offers recommendations for action
Nice to have:
SFDC Admin experience
Apex code background