Marketing Data Analyst

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POST DATE 8/23/2016
END DATE 11/8/2016

Venafi Salt Lake City, UT

Salt Lake City, UT
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Entry Level (0 - 2 years)


Marketing Data Analyst

Job brief:

We are looking for a data analyst to take our marketing/sales data and use it to help Venafi make better business decisions. The marketing data analyst will be an expert in quantitative and qualitative market analysis. They will excel in identifying key market statistics, interpret findings, and assist the marketing team in understanding the numbers behind our marketing strategies. We want our data analyst to dissect and analyze our pipeline, provide predictive reporting, and help guide informed business decisions based on marketing behavior. They will conduct a full sales lifecycle analysis, and continuously monitor performance and quality control to identify improvements within the systems that gather our data. They will help to get our reporting functionality setup in, our CRM automation tool, and Google Analytics, so we can gather web visitor data.


Establish best practices for data collection including recommending tools for improved understanding both our business and the competitive landscape

Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality

Interpret data, analyze results using statistical techniques and provide ongoing analysis via reports/dashboards that can be quickly understood in a business context

Acquire data from primary or secondary data sources and maintain databases/data systems

Identify, analyze, and interpret trends or patterns in complex data sets

Work closely with management to prioritize business and information needs

Locate and define new process improvement opportunities

Provide strategy around data cleansing


Proven working experience as a marketing data analyst

Technical expertise regarding data models, database design development, data mining and segmentation techniques

Strong knowledge of and experience with, pivot tables

Google Analytics, and web-based tools like Hotjar and Optimizely.

Knowledge of statistics and experience using statistical packages for analyzing large datasets (Excel, SPSS, SAS etc)

Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

Adept at queries, report writing and presenting findings in a way that's easy to understand and offers recommendations for action

Nice to have:

SFDC Admin experience

Apex code background