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Marketing Manager- Books (Professional Channel Team)

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POST DATE 8/11/2016
END DATE 11/3/2016

Taylor & Francis Group, LLC Boca Raton, FL

Company
Taylor & Francis Group, LLC
Job Classification
Full Time
Company Ref #
d737b4c42537b93dbf6baa1c14461d62
AJE Ref #
575850451
Location
Boca Raton, FL
Experience
Mid-Career (2 - 15 years)
Job Type
Regular
Education
Bachelors Degree

JOB DESCRIPTION

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Job Description

Taylor & Francis Group, a leading international academic publisher, is currently recruiting a Marketing Manager- Books (Professional Channel Team)

The role will support the Senior Marketing Manager in the implementation and development of the marketing strategy, particularly in an area of assigned specialism. It will also involve working closely with internal stakeholders to contribute to sales and editorial strategies.

The position will assume global responsibility for the Software Networking & Security, Computer Science, Animation & Gaming and Web Design professional book portfolios and is required to plan, execute and report on the full range of marketing activities to maximize revenue and customer retention.

An understanding of the customer, competition and the latest opportunities in content marketing are required to develop engaging marketing plans and inform commercial decisions.



DUTIES:

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Plan, implement and report on measurable marketing campaigns within agreed budgets, ensuring revenue, lead generation and other targets are met
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Manage a marketing budget effectively ensuring return on investment
*

Present information in meetings, with a thorough understanding of the key books publishing, target markets, and sales expectations
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Comment and commercially challenge new proposals at Editorial meetings, based on market intelligence and contribute to editorial strategies
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Monitor, analyze and report on financial performance of designated portfolio and lists to develop marketing plans and tactics
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Lead, performance manage and monitor the team, fostering a culture of high-level performance, motivation, quality, efficiency and innovation in the team, helping to encourage new ideas and constructive feedback
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Build effective long-term & strategic relationships both internal (editorial, sales, development, other departments) and external ( authors, societies, organizations) linked to the success of the list and the company as a whole
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Maintain and develop an awareness of external issues and market developments, including competitor activities, needs of customers, advances in technology, and professional and academic trends, and share findings with the business and team.
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Produce marketing activity and analysis reports for senior management; make recommendations to senior management for improvements to team and departmental objectives
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Investigate and build commercial partnerships
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Periodic travel to conferences and exhibitions
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Oversee maintenance of monthly reports, budgets, trackers for team
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Accountable for managing own learning, taking responsibility to develop skills gaps.



QUALIFICATIONS:

The ideal candidate will have:

* Proven track record of goal-achievement in a marketing role

* Minimum of 3-5 year s experience with managing a product portfolio in publishing

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Excellent marketing portfolio, relationship, & communication management skills
*

Commercial and customer focus
*

Critical and analytical ability
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Understanding of statistical and financial information and high level of numeracy
*

Results driven
*

Excellent team player and relationship building abilities
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Excellent time management skills; meets deadlines
*

Delegates effectively
*

Builds effective relationships up and down organization



EDUCATION:

Bachelor s Degree or Equivalent Experience

THE SPECIFIC STATEMENTS SHOWN IN EACH SECTION OF THIS DESCRIPTION ARE NOT INTENDED TO BE ALL-INCLUSIVE. THEY REPRESENT TYPICAL ELEMENTS AND CRITERIA NECESSARY TO SUCCESSFULLY PERFORM THE JOB. DFWP/EOE

Job Requirements

See Above.