Media Analytics Director
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POST DATE 8/10/2016
END DATE 12/19/2016
New York, NY
The Director, Analytics serves as the leader, within the Digital Media Insights practice, for a team of analytic professionals that support multiple clients. The position is focused on providing analytics expertise to both internal and external clients, leading and managing the Digital Media Insights team, reviewing and driving overall digital insights, analysis and reporting, financial management of assigned team and associated clients, and ensuring excellence in delivering digital insights and analysis.
WHAT YOU'LL DO:
Oversees client analytics strategy and planning for a Fortune 50 client
Leads client analytic strategy sessions across bought (SEM, Display), earned (SEO, Social) and owned (website) media and supports team in presentation of large scale client initiatives
Acts as a representative in the market place through presentations and publication
Will act as a Subject matter expert in either insights generation, or web analytics
Negotiates agreements with 3rd party analytic providers
WHAT YOU'LL NEED:
10+ years experience in field of digital analytics, previously in a management role
Experience working specifically in an analytics focused role
Experience in working in both direct response and brand driven media environments
Expertise working with web analytics systems (e.g., Omniture - Site Catalyst GoogleAnalytics), media management systems (DART, Kenshoo, Marin)
Proven presentation skills and the ability to articulate complex analytic concepts to marketing oriented audiences
Experience with agency financial principals
Knowledge of relational database concepts
Understanding of basic statistics
Strong skills in Excel, Word, PowerPoint, and with general Web based interfaces
Experience working with BI systems (e.g., Cognos, Business Objects, Microsoft SSRS, Tableau)
Experience working with statistical software (e.g., R, SAS, SPSS)
Management lead in a multi-team environment
Passion for digital marketing and answering the question "Why "
Detail oriented and organized
Bachelor's degree or equivalent work experience, Advanced degree a plus