PPC / SEM Specialist - Adwords 8/16/2016

Miles Technologies Moorestown, NJ

Company
Miles Technologies
Job Classification
Full Time
Company Ref #
28796095
AJE Ref #
575899474
Location
Moorestown, NJ
Job Type
Regular

JOB DESCRIPTION

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Miles Technologies is looking for an experienced PPC Specialist to design, implement and optimize Adwords PPC campaigns to drive lead generation and sales growth for our business customers. You will work as part of a dynamic team that possesses diverse skills across the various disciplines of digital marketing.

Responsibilities:

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Perform keyword research to include analysis of competitors' organic and paid keywords with outcome of identifying paid keyword focus.
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Design & architecture of campaigns, ad groups and keyword structure within Adwords. Focus is on designing campaigns to optimize performance.
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Establish bidding strategies for keywords and establish budgets for campaigns.
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Ensure high correlation between keywords, ad content and landing page content. Continued focus on optimizing keyword quality scores.
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Perform split testing in order to optimize performance of Adwords campaigns. Continued focus on optimizing click-through rates, conversion rates and cost per conversion.
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Produce reports and analyze both qualitative and quantitative PPC campaign performance and identify opportunities for continued optimization efforts.
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Stay current with Google Adwords best practices in addition to reporting and analytical tools.

Requirements:

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Minimum of 3 years of PPC/SEO experience. Proven track record in PPC. Please include description of proven experience in your resume.
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Preferred candidates will also have experience in Google Analytics and SEO.
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Passion for marketing technology that is evident in the energy applied to producing high caliber work.
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Strong quantitative and analytical skills.
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Strong organizational skills with ability to prioritize and manage multiple tasks while maintaining attention to detail.
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Self-starter who demonstrates strong initiative, sense of urgency, and intellectual curiosity while maintaining a focus on identifying opportunities to improve marketing performance.

Benefits of working at Miles Technologies:

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Work within a great company culture. We are a top finisher in Philly's Best Places to Work 3 years running.
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Stocked fridge and kitchen. Enjoy healthy options for breakfast & lunch every day.
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Full schedule of optional educational courses in Miles University - everything from technical to communications to leadership.
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Proactively build your career - with help from your manager, set the path you would like to take - and then do it!
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Gain incredible experience working with numerous technologies and businesses in all industries.
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Health / Dental / Vision / Tuition Assistance / 401K with employer match

About Miles Technologies:

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Miles Technologies is a growth-oriented company that helps businesses accomplish more through the use of computer technologies, to include network infrastructure, security, cloud computing, mobile, software development, web design, and digital marketing. Our culture is defined by 16 Beliefs, highlighted by responsiveness, caring, working hard, honoring commitments and responsibility. We are always ready to hire great people.