Product Manager, Analytics and Insights

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POST DATE 8/27/2016
END DATE 11/4/2016

Red Bull Media House North America Santa Monica, CA

Santa Monica, CA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree




* Location Santa Monica, California, United States

* Schedule Full-time

* Organisation Red Bull Media House North America


Product Definition And Planning

- Collaborate and develop trusted relationships with all stakeholders

- Gain intimate knowledge of stakeholder KPIs and business objectives to deeply understand their needs and requirements as related to Red Bull TV analytics and insights

- Define, document and prioritize functional requirements (user stories, use cases, etc.) to capture and communicate user needs across business and technical teams

- Design analytics and insights products and services that support strategic and tactical decisions across stakeholder teams as well as measure and optimize consumer engagement across all Red Bull TV experiences

Product Development

- Partner with engineering and data science teams to translate functional requirements and product specifications into feasible technical architectures and solutions (including client instrumentation, data collection and delivery services, etc.)

- Support identification, evaluation, selection and management of third party product development resources as well as integration of external technology and data services partners

- Work closely with product engineering teams to develop, deploy and operate analytics and insights products as defined by product specifications and technical designs

- Implement rigorous quality assurance and testing processes including detailed test and data integrity plans, issue reporting and resolution workflows, production deployment procedures and system monitoring

Adoption And Innovation

- Evangelize the adoption of analytics and insights tools into Red Bull TV business processes and daily workflows to better inform strategy and decision making across all stakeholder teams

- Support the development and operationalization of best practices related to performance measurement reporting and KPI s as aligned with business objectives and executive stakeholders

- Stay on top of the latest innovations in digital media and audience intelligence for integration into the Red Bull TV insights platform

- Continually review and improve platform capabilities and tools based on usage data, user feedback and ideation sessions with product, engineering and stakeholder teams



* - 3+ years of experience working on a team responsible for definition, design and ongoing operations of analytics and reporting infrastructure * - 2+ years of experience identifying, negotiating and reconciling requirements across different stakeholder groups * - 2+ years of experience modeling structured and unstructured data: demonstrated ability to design normalized and denormalized relational objects, and JSON object schemas * - 2+ years experience using structured query language (SQL) to interact with a relational data warehouse or database * - 2+ years of experience using (extensively) or leading functional design of an application programming interface (API) * - Demonstrated ability to create and interpret JavaScript Object Notation (JSON) objects: working knowledge of practice and theory of key-value hash design * - Intermediate proficiency in at least one scripting or object-oriented programming language (the specific language does not matter - this is not a developer role) * - Exceptional verbal and written communication skills: demonstrated detail-centric approach with ability to document and present complex engineering concepts to business, technical and executive teams * - Experience managing and owning full-lifecycle project or product implementation: experience setting project timelines, resource planning, status reporting, roadmap management and project delivery * - Ability to define, drive and effectively communicate product vision and roadmap across cross functional stakeholder and executive level teams * - Experience managing communication and direction of onsite and remote technical resources, including vendors * - Applied knowledge of best practice design choices and considerations when implementing a large scale analytics solution (e.g., batch processing, streaming) * - Experience managing the implementation of an analytics client SDK is strongly preferred. * - Experience using third party analytics platforms and tools, including but not limited to Adobe Analytics and Google Analytics, is strongly preferred. * - Working knowledge about analytics for content programming, consumer engagement and advertising in both VOD and Broadcast environments is preferred


Bachelor s Degree or equivalent in related discipline; Masters Degree in related discipline preferred

English, proficiency in German preferred

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.