Product Manager, HIV HCP Marketing

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POST DATE 8/31/2016
END DATE 10/11/2016

Gilead Sciences, Inc Foster City, CA

Foster City, CA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree





Essential Functions

The Gilead Marketer, HIV HCP PM/APM will be responsible for the execution of the strategic and tactical activities associated with building and reinforcing market leadership for Gilead s HIV portfolio. This includes implementation of the HCP strategy, ensuring alignment with the overall brand and franchise strategies.

Duties will include but not be limited to:

* Develops and leads key elements of the brand strategic and tactical plan to the HCP audience

* Defines operational plan for delivering against marketing launch strategy and drives implementation by engaging external agencies, internal cross-functional partners. Regularly measures the success of initiatives

* Provides strategic and tactical input on key planning teams such as conventions and sales meetings

* Works cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Managed Markets and other key internal stakeholders

* Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production

* Ensures that all marketing activities are in compliance with regulatory and legal requirements

* Manages marketing budget and project timelines

* May run workshops at advisory boards in conjunction with Opinion Leader Promotions (OLP) and the medical department

* Establishes strong working relationships with local and national level Key Opinion Leaders


Knowledge, Experience and Skills

* Must have the ability to conduct analysis and use complex analytical tools.

* Must have a demonstrated excellence in project management and effectively managing multiple projects/priorities.

* Must possess strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences.

* Must have a demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.

* Strategic thinker with ability to formulate, develop and execute development strategy.

* In-depth ability to conceive, develop and implement multi-dimensional marketing and business plans.

* Strong presence with ability to command respect through exercise of sound business judgment and clear decision-making is required.

* Experience coordinating cross-functional teams or work groups as well as direct reports.

* Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials is required.

* Demonstrated ability to manage budgets is required.

Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices.
Previous experience in marketing research and/or pharmaceutical sales desired.

* 6+ years of bio-pharmaceutical industry marketing and/or sales experience

* Bachelor s degree in marketing or related fields (required); MBA (preferred)

* MBA or other advanced business degree is desired.

* Therapeutic Area knowledge preferred.

* Direct-to-Patient

* Experience with Advocacy, Community and National Health systems and services are preferred.

* Canada & Managed Markets

* Note: Manager is the entry point for these career paths.

As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance.

For more information about equal employment opportunity protections, view the EEO is the Law poster at :