Product Manager

Competencies

3-5 years of product management experience in a manufacturing facility or equipment industry
Bachelors in Product Management, Marketing or related field
Certified CPM/CPMM or PLM
Advanced software skills to include MS Outlook, Word and Excel
Expertise in market research and analysis
Must have demonstrated success in defining and launching successful products
Must have excellent communication and negotiation skills

Position SummaryResponsible for both the product planning and the product marketing, including managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products. It also includes working with sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product and marketing efforts support the company's overall strategy and goals.Position Functions

Define and drive the product strategy and roadmap, oversee the development of company branding and image, including website, promotion, and to public
Establish and implement processes for requirements capture, prioritizing and new product selection, collaboration with key stakeholders, tracking and managing progress, and other key processes for product development
Lead the introduction of new products into the product development process, developing preliminary integrated business plans that communicate the overall market opportunity and business case, including clear and compelling value propositions and business models
Be an expert with respect to the competition Develop the core positioning and messaging for the product and coordinate new product information for new dealers and customers, set pricing to meet revenue and profitability goals
Ensure continuity in current and new product offering by working closely with members of the marketing, sales, operations and engineering teams. Analyze product and market opportunities and recommend new products, market entries, and product support based on research data
Communicate product changes and improvements internally, propose and manage project budgets as required, deliver a revenue forecast; produce, maintain (cost of marketing and cost of development) an annual forecast. (For product development and existing product)
Oversee and coordinate the development of sales tools and information of competitor equipment, manages product knowledge transfer to sales force and others through various means inside and outside the organization. Must possess a high degree of mechanical aptitude to ensure product functionality information is effectively communicated technically and non-technically to the appropriate individuals throughout the organization
Brief press and analysts and go on press tours, provide product rationalization recommendations, establishes professional affiliations and/or relationships with pertinent business partners, e.g. agronomists, seed salespersons, etc. and serves as a point person for placing test machines with customers and recommend strategies to improve market position
Will be the primary liaison that will be expected to facilitate communication between people and departments throughout the organization, manage teams of cross-functional members and accepts accountability for the team to support the various phases of new product development, including continuous improvement of processes and development of new tools and methods to support product development and must have proven ability to influence cross-functional teams without formal authority