Product Marketing Manager, International 8/31/2016

Confidential Company Temecula, CA

Company
Confidential Company
Job Classification
Full Time
Company Ref #
29368700
AJE Ref #
576044647
Location
Temecula, CA
Job Type
Regular

JOB DESCRIPTION

We are accountability evangelists, accountability champions, and accountability thought leaders. Accountability is pervasive in our training, our own company culture, our language, and more. It's more than a means to an end. It defines us. Our employees are engaged, motivated, and committed to achieving our Key Results.

You are a self-motivated, highly organized, collaborative marketing professional who thrives on exceeding internal and external client expectations! You are a proficient and proactive marketing manager with a proven track-record in developing a marketing strategy from beginning to end, and overseeing development of marketing and communication materials to support customer acquisition and retention. You are eager to belong to a dynamic, rapidly growing, highly accountable training and consulting organization who is known as the world's premier provider of Accountability Training(R) and Culture Change services. You are passionate about developing and executing a marketing strategy that will support our accountability evangelists, champions, and thought leaders to expand our International business! If this describes you, let's talk!

This position is based in Temecula, CA and has a dual reporting relationship to our VP of Marketing and our Senior Partner, President International

AS OUR PRODUCT MARKETING MANAGER, INTERNATIONAL, YOUR PRIMARY FOCUS WILL BE ON:

* Shaping the future of our International business line/service offerings
* Working cross functionally with other members of our marketing team, field sales team, PR team, legal team, and webmasters on development of marketing and communication materials to support our expanded growth into the International market
* Developing business plans including profitability, return on investment, and key monthly, quarterly, and yearly sales goals

ROAST BEEF IS GREAT ON ITS OWN, BUT WE'VE GOT AMAZING GRAVY! What's in our secret sauce for you

* Competitive earning opportunities including annual bonus programs
* Career/Skill Development (including certification programs in our 3 tracks of accountability training)
* Healthcare plans (90% company paid), including dependent and domestic partner benefits (depending on length of service, and number of hours worked per week)
* 401(k) Saving Plan with annual Employer contributions and profit sharing
* Rewards and recognition programs
* Discounts on items like: theme parks, movie & concert tickets, travel, water parks, weight loss programs, and gym memberships

DETAILED JOB REQUIREMENTS/PRIMARY RESPONSIBILITIES OUTLINED BELOW:

* Help shape, design, and execute the marketing strategy for the International business line/service offerings
* Develop innovative online advertising and media acquisition strategies by working with agency partners and team analysts
* Drive business growth and pipeline goals and report on metrics
* Collaborate with internal teams, executive stakeholders and partners to maximize results
* Work collaboratively with the global team to scale programs
* Develop business plans including profitability, return on investment, and key monthly, quarterly and yearly sales goals
* Lead the content strategy that supports and extends sales, business development and marketing initiatives
* Leverage market data and input from internal departments (Sales, Customer Success, and Business Development) to develop and produce content themes/topics to support company initiatives
* Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels, including online, social media, email, mobile, video, print and in-person
* Establish and manage work flow for requesting, creating, editing, publishing, and retiring content
* Write copy for content and product marketingcampaigns
* Partner with cross-functional stakeholders to bring new products and features to market. Support and lead go-to-market strategy, positioning and detailed launch plans for new products and product enhancements
* Refine and optimize the positioning/value propositions of existing products to help drive increased adoption
* Work with creative team and marketing operations to design and produce content
* Develop and maintain a comprehensive content calendar, ensuring coordination with otherinternal constituents
* Consistently measure and report on content and product marketing performance
* Define KPI's and provide regular reporting and action plans to improve content and product marketing impact
* Other projects as assigned

SKILLS/ABILITIES

* Experience defining successful B2B lead acquisition programs
* Experience in paid digital media planning, paid search and other online channels
* Superb project management skills: including managing agencies, vendors, and global projects
* Solid experience with CRM systems (Salesforce.com or similar) and marketing automation tools (Hubspot or similar) and tracking tools to assess campaign effectiveness
* Distinctive problem-solving, strategic, and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics
* Ability to create effective relationships, influence, and collaborate internally and externally
* Demonstrated experience developing and creating high quality digital content
* Strong writing, editing and writer-coaching skills
* Experience in a wide range of content creation and distribution strategies and tactics
* Strong collaboration and communication skills
* Meticulous attention to detail and an eye for quality
* Strong analytical and critical thinking skills
* Strong project management skills
* Well organized with attention to detail and ability to follow-through
* Excellent management and team leadership skills
* Demonstrated ability to coach and develop people
* High degree of flexibility and ability to navigate ambiguity
* Strong work ethic and demonstrated ability to operate in a fast paced, dynamic environment

EDUCATION/EXPERIENCE

* Bachelor's degree, preferably in advertising, communications, journalism, marketing or business related field
* 4years marketingexperience, including media planning/buying/management
* Extensive experience with business related computer skills including knowledge with PowerPoint, Excel and Word required
* Solid experience with Salesforce.com (or other CRM) require.