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Product Planning Research Analyst

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POST DATE 9/13/2016
END DATE 12/7/2016

Hyundai-Kia America Technical Center Superior Township, MI

Superior Township, MI
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Entry Level (0 - 2 years)
Bachelors Degree




Design and facilitate on-site and on-line consumer research events to support development of Hyundai/Kia Passenger Vehicles. Coordinate research supplier reports and author internal research reports. Support close relationships with internal teammates (including from other functional groups) & external suppliers. Prepare technical reports and present findings to Senior Management. Travel to Industry conferences, auto shows and consumer research events to further support on-going projects.

Essential Duties and Responsibilities, including but not limited to:

Lead design, facilitation, execution and reporting of consumer research events in U.S., Canada, Mexico and Brazil

Consult with other HATCI departments for optimal research design

Attend training and symposiums to stay abreast of latest developments in consumer research methodology

Propose innovative approaches to research events to minimize consumer filtering and bias

Purchase and manage 3rd party resources (reports, consulting, etc.) in support of consumer research activities

Co-work with marketing affiliates in U.S., Canada, Mexico and Brazil to develop consistent voice to Korea R&D

Attend auto shows throughout the world as applicable and submit cohesive reports that identify industry and vehicle trends, including key technologies and strategies

Respond to numerous ad-hoc requests for consumer and industry information in a timely manner

Support development of optimal segmentation for targeting vehicle consumers in all vehicle segments

Support establishment and management of consumer pool and expert panel for rapid feedback on Hyundai/Kia vehicles and competitors

Support establishment of data analytics function within HATCI Product Planning

Support development of Hyundai/Kia vehicle product plans

Support development of Hyundai/Kia vehicle and powertrain long-range product plan (LRPP) and Features guide

Perform administrative functions such as requesting purchase requests, timecard, vacation requests, travel requests, etc.

Perform additional projects as assigned.

Travel up to 20% of time domestically and internationally.


Qualifications and Requirements

Proficient knowledge of Automotive products and market

Proficient knowledge of consumer research methods (ideally automotive industry-related) that includes qualitative and quantitative on-site, on-line and internet-based approaches

Demonstrated ability to adapt to rapidly changing business requirements.

Flexible, organized and able to work effectively with all levels of employees.

Education and Experience

Bachelor's degree in Engineering, Business, or Product Development

Master s degree or MBA preferred, but not required

5 years (minimum) of experience with an Automotive OEM, supplier or other consumer product company in automotive-related consumer research

Experience working in a culturally diverse team environment

Required Skills

Proficient Project Management skills

Proficient skills conducting Automotive Market Research

Proficient skills in M-Tab

Proficient skills in MS Office Word, Excel, PowerPoint, Outlook

Proficient time management and organization skills

Proficient self-management skills

Proficient oral and written communication skills

Physical Demands and Work Environment

Office Environment - - no specific or unusual physical or environmental demands.

Vehicle Environment - May require operation of vehicles for total of 1,000 miles over a 2 - 3 day period.

HATCI is an Equal Opportunity Employer. Minority/Female/Disabled/Veteran. VEVRAA Federal contractor

Qualified employees are eligible for some of HATCI\'s excellent benefits

* Competitive Salaries

* Generous Medical/Dental/Vision

* Great paid holidays, vacation and personal time off

* Flexible works schedule

* Vehicle Lease Programs for eligible candidates

* Relocation assistance for qualified moves

* Emplolyee Recognition

* Fitness Facilities/Meditation Room to fit lifestyles of our employees.

Why Hyundai* Why Now*

* If you are a person looking to work on improving technology and make innovating changes in automotive industries, this is the place to be.

* Our Engineers in Michigan, California and through the world are continuously developing revolutionary new technologies to provide the world with safer, greener vehicles with the features that will increase the enjoyment of driving everyday.

* Hyundai was presented with two top safety picks by the Insurance Institute for Highway Safety: 2015 Elantra Sedan and 2015 Sonata, in additon to presenting Top Safety Pick award to 2015 Genesis