Program Manager, Access & Outreach, MGH Liver Transplant Program
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POST DATE 9/7/2016
END DATE 10/18/2016
Massachusetts General Hospital(MGH)
JOB DESCRIPTIONGENERAL SUMMARY/ OVERVIEW STATEMENT:
As a member of the liver transplant team, the incumbent is responsible for building and fostering relationships between the MGH liver transplant program and New England area gastroenterologists, with the goals of increasing patient referrals to the transplant center and improving care for existing transplant patients by facilitating communication. The individual will also help generate brand awareness and customer loyalty for MGHs Liver Transplant Program. The position reports to the Medical and Surgical directors of the Liver Transplant Program in collaboration with the Sr. Administrative Director of the Transplant Center and indirectly reports to the Senior Vice President, MGH Network Development and Integration. The incumbent will oversee market research and data analysis functions to inform strategic direction and physician relations strategy for our referring audience. The incumbent will perform direct outreach via personal visits to gastroenterologists in the region, and will help develop and implement and entire outreach plan for the MGH liver transplant program.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
* Develop reports and provide them to outside gastroenterology offices containing information about patients they follow who are currently cared for by the MGH liver transplant program
* Participate in development of marketing and other materials to be used to promote MGHs liver transplant program to outside hepatology offices
* Serve as the first point of contact for any hepatology office that wants to refer a patient for liver transplant evaluation. Collect necessary preliminary information and then communicate to MGH in-house staff for scheduling and further processing.
* Serve as a resource and expert for hepatology offices regarding appropriate patients for referral, the requirements for liver transplant recipient listing and the requirements for liver donors.
* Develop and coordinate reporting function to disseminate and track marketing metrics: referral volumes, referring physician mix, patient/customer needs and preferences. Build a more complete database of outside gastroenterologists, including email addresses, cell phone numbers, key office personnel, and preferred methods of contact, either by adding data to existing databases or developing an alternative solution using sales or other relevant software.
* Provide analysis of market trends, track and analyze competitors
* Identify and maximize strategic partnership opportunities and referral relationships
* Develop plan to leverage clinical experts experience for speaking engagements, educational events at other facilities and within the community, outreach visits, conference and disease awareness organization events (American Liver Foundation, etc) and opinion pieces
* Develop, plan, coordinate and manage CME events for outside physicians as part of relationship development.
* Coordinate and manage tracking of website, network development, marketing strategies and tactical plans. Work collaboratively and in conjunction with MGH Network Development and Marketing Department teams.
* Measure and report on the impact of marketing campaigns and tactics to Sr. Administrative Director, Liver Transplant Program Leadership and the Chief of Transplant Surgery.
* Understanding of end stage liver disease and organ transplantation services as well as patient referral and scheduling
* Expert level proficiency in reporting software, Salesforce, Microsoft Excel, Word, Powerpoint and Outlook.
* Excellent verbal and written communication skills, strong presentation skills highly preferred.
* Ability to cultivate, interpret and summarize market data and research.
* Warm, people person with innate sense of how to interact effectively with individuals at all levels, ability to develop a network of internal and external go to resources.
* Experience effectively engaging and communicating with physicians.
* Ability to excel in a team environment, with a strong commitment to customers and stakeholders.
* Positive, professional outlook and can do attitude, a high energy self starter with ability to design and innovate around new or existing processes and mechanisms.
* Strong organizational skills, ability to set directives and priorities with an eye on the big picture.
* Dedication to completing tasks and objectives within identified time frames, adaptable to changing priorities and unforeseen projects.
* Enthusiastic team player with the ability to ask for help from others and lend assistance when requested.
* Flexibility to travel extensively to outside hepatology offices and also to travel to and work in down Boston at the MGH main campus.
LICENSES, CERTIFICATIONS, and/or REGISTRATIONS (if applicable):
* B.A. /B.S. required with preference for a degree in nursing, social work, healthcare or business
* 3 plus years of healthcare experience required, healthcare marketing experience preferred. Some experience in the dialysis or hepatology fields or pharmaceutical industries helpful
SUPERVISORY RESPONSIBILITY (if applicable):
FISCAL RESPONSIBILITY (if applicable):
* Develops and manages allocated budget to implement marketing strategy and travel. Requires general fiscal responsibility and understanding of our budgetary limitations.
* Professional office environment. Attend meetings held on Massachusetts General Hospital main campus. Travel in the New England area and occasional travel outside New England to national transplant conferences. Travel to outside hepatology offices. Some of this travel will be alone, some of it will be in the company of the Medical Director or Surgical Director for Liver Transplantation and/or other transplant center personnel. Valid Massachusetts drivers license and vehicle required.
Massachusetts General Hospital is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. Applications from protected veterans and individuals with disabilities are strongly encouraged.