Reed Krakoff- Director, Public Relations

Director, Public Relations / New York, NY

Reed Krakoff is a line of women s American luxury ready to wear, handbags, shoes, jewelry, eyewear and fragrance. Envisioned by the Creative Director of Coach, and rooted in art and design, Reed Krakoff embraces creativity, innovation, and a mentoring process in which talented individuals flourish. We create luxurious products for a sophisticated client and encourage multi-lateral thinking as a means of achieving that goal. Headquartered in New York, the Reed Krakoff brand attracts the most talented designers, buyers, and executives in the industry.

Primary Purpose: The Public Relations Director is responsible for developing and executing regional, national, and international editorial strategies, in line with Reed Krakoff s image and brand language, to support the achievement of our business goals. The PR Director will develop strong relationships and partner with individuals internally and externally to Reed Krakoff to drive PR programs to enhance our brand position and drive brand recognition both in the US and internationally.

The successful individual will leverage their proficiency to...
Develop and implement annual, seasonal and project based PR strategies for all Reed Krakoff product categories.
Develop and maintain strong relationships with regional, national, and international editors to secure placement in key publications.
Foster new relationships and bring new contacts to Reed Krakoff on an ongoing basis.
Is highly engaged in the fashion world; continually up on news and happenings in the industry to drive ideas for Reed Krakoff.
Develop story pitches and generate editorial content for submission to publications.
Leads the creation and distribution seasonal national and international press kits and press materials.
Leads national editor visits and hosts events during seasonal NY Fashion Week.
Establish and maintain relationships with key industry leaders editors, stylists, and publicists.
Partner with PR colleagues on events and celebrity outreach in line with brand image and business objectives.
Oversee show production and logistics for the global press including lists, seating and front of house
Develop global PR strategy and enhance global brand image.
Coordinate news segments around collections and Reed Krakoff newsworthy opportunities.
Lead team responsible for communication, sample management, monthly press recaps.
Lead, develop and direct team members.
The accomplished individual will possess...
Bachelor s Degree and 10+ years of PR experience required
Fashion experience required
Experience with regional, national, and international press required
Knowledge of editorial/advertising analysis, market research and competitive benchmarking
Highly organized with the ability to juggle multiple priorities and work in a fast paced environment
Proven experience in developing comprehensive strategy for multi-channel brands
Strong strategic thinking & analysis skills
Proven people leader; ability to manage others and cross-functional partnerships
Strong leadership skills and a high degree of initiative needed
Strong written and verbal communication skills required
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant s or employee s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.Visit Coach at www.coach.com.

QUALIFICATIONS: