Regional Communications Manager

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POST DATE 8/25/2016
END DATE 12/1/2016

March of Dimes New Orleans, LA

New Orleans, LA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


Requisition Number

Regional Communications Manager

Employment Type
Part Time Regular

New Orleans


Position Purpose

Work in concert with National Marketing and the regional fundraising teams to further the Foundation s awareness and revenue goals. Serve as a Brand Champion, educating the regional market of our mission and advocacy efforts. Develop media relationships and recruit/train volunteers. Serve as the regional extension of the national marketing and communications team updating collateral and social media to include sponsorship and event information. Develop a deep understanding of regional marketing communications strategy that maps up with both National Marketing and regional fundraising goals annually. Implement a broad range of tactics to reach those goals. Ensure the smooth launch of all national, regional and digital marketing campaigns.

Position Responsibilities
Serve as a March of Dimes Brand Champion, educating the regional market of our mission and advocacy efforts. In that role, the Communications Specialist is expected to develop media relationships and recruit/train volunteers in his or her market.

Develop a deep understanding of both national and regional marketing and communications strategy and implement a broad range of tactics to reach strategic goals.

Consistently apply our brand across the coverage area. In that capacity, actively seek ways to reduce redundant or unnecessary marketing collateral, social/digital media etc... Also, consistently use templates (which will increasingly be provided by national marketing). The goal is to reduce the numerous variations of our brand in the market to increase brand recognition.

Provide continuous education to fundraising staff and volunteers on the need to use the templates and not create more customized collateral particularly for major events. Ensure that we stay on brand.

Provide support for regional fundraising efforts by localizing templates and social media to include regional sponsors etc

Assist the regional office in planning and development of major regional meetings/events including scripting and staging.

Position Qualifications
Bachelors Degree, 3-5 years of direct related job experience

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