Respiratory Biologics Senior Marketing Director - 80023552

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POST DATE 9/8/2016
END DATE 10/26/2016

AstraZeneca Pharmaceuticals LP Wilmington, DE

Wilmington, DE
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Entry Level (0 - 2 years)


At the core of everything we do at AstraZeneca and Medimmune is an unsurmountable passion for improving patient health. We are committed to delivering high standards of sales and marketing practices that are the core of driving commercial success responsibly. Together, we aim to positively impact the world through extraordinary science; and approach the pipeline with the passion, innovation and rigor it takes to be a revolutionary force in biotechnology. br br Our Marketing efforts include medical education opportunities and digital channels of communication that support high standards of medical education through collaborative environments, such as, interactions with peer groups, virtual seminars, conferences and local physician networks. br br We are committed to delivering consistently high ethical standards of sale and marketing practices worldwide. We are driven by the desire to develop innovative medicines that bring hope and improve lives. br br The Senior Director, Respiratory Biologics Marketing is responsible for leading the definition, design, execution and measurement of brand strategy across the HCP and/or Customer segments. This role is expected to work across all customer segments and partner effectively with Brand and Portfolio peers/ teams, Sales, Commercial Operations, and Managed Markets teams. The Senior Director will work closely with the Brand Insight Director on the planning of all insight work including but not limited to primary and secondary research, database management, and ROI measurements. This position will be responsible for aligning a diverse team around a clear vision and purpose while leading, inspiring, developing and motivating the team to successfully achieve individual and organizational objectives. This position will also be responsible for ensuring that the size and structure for the team is fit for purpose. br br * Lead the strategic direction, design, execution and measurement of all HCP and Consumer-oriented marketing strategies, tactics and activities to deliver on the brand's objectives. br * Responsible for establishing and communicating the franchise vision and purpose and communicating it clearly with authenticity. br * Accountable for leading, hiring, developing and assessing talent to shape the culture and develop a diverse pipeline of Marketing leaders. br * Responsible for leading the creation of an integrated channel marketing strategy. br * Partner closely with sales teams to engage Field Sales around brand opportunities and mission, monitor performance, ensure message pull through and uncover opportunities and issues in execution. br * Responsible for leading the following key work: marketing strategies (PSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution and ROI analysis. br * Makes informed decisions around P&L and drivers of revenue and contribution; appropriately, challenges forecast assumptions. br * Support the design and implementation of launch/life cycle management plans that are responsive to patient needs, whether explicit or latent. br * Collaborate with Managed Markets to produce a value story and pricing model. br * Assess the investment viability in innovative brand programs, using economic sensitivity analysis, spend/sales scenario planning, and ROI variables to gauge risk and go/no go decisions. br * Evaluate new program rollout based on the findings of test markets, pilots, or models. br * Effectively work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels br br Capabilities: br br Exhibiting customer obsession and ability to put ourselves into the shoes of our customers and patients by engaging in a continuous learning journey that yields actionable insight; br br * Ability to define the insight to uncover, the business questions to answer, and hypotheses to test br br * Ability to collaborate with "Insight & Analytics" to identify the most efficient and effective approach to gather information via combinations of market research, KOL input, "in market" feedback, secondary analysis, or other methods; ability to synthesize findings and extract meaningful customer and market insight br * Ability to know our patients and customers better than they know themselves through a deep continuous examination of the patient journey, customer values, and the factors that drive their behaviors and decision making, independent of customer's relationship with our brand br br * Ability to define metrics that enable assessment of brand strategy and marketing mix and to translate metrics data into actionable insight or recommendations br br * Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance. br * Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups br br Leveraging the underlying science to create a compelling clinical platform, engage the scientific community, and develop a robust lifecycle plan; br br * Ability to demonstrate comprehensive understanding of the disease state as well as the clinical profile of our brand and competitor products (current & future) br * Ability to collaborate with Medical Affairs & Market Access to develop a compelling scientific narrative and economic value proposition for a given brand br * Ability to galvanize key stakeholders in the scientific community around the scientific narrative, including KOLs and patient advocacy groups br * Ability to shape a product label that has broad patient and customer value and ability to shape and assess attractiveness of clinical program to maximize asset potential from pre-launch to LOE br br Identifying and developing a compelling strategic platform focused on a prioritized set of brand opportunities and founded on key insights; br br * Ability to identify and evaluate potential brand opportunities, based on clinical, market and customer insight. br * Ability to ruthlessly prioritize the most attractive brand opportunities, to develop a clear and compelling strategic plan, and to determine the unique space we would like to own in the mind of our customers (HCPs, patients, payers). br * Ability to translate clinical and economic benefits into a compelling message platform br * Executing the marketing strategy through a comprehensive, integrated multi-channel mix (e.g. salesforce, peer-to-peer education, digital, and social channels) that targets HCPs, payers, & patients; br br * Ability to evaluate the full array of channels, to maximize the ROI by selecting the right channel mix, to execute it flawlessly, and to create integrated experiences. br * Ability to aggregate or create compelling content and offerings delivered with the right cadence through the right channels, based on specific customer preference & desired behavior change br * Ability to understand and utilize patient and customer interaction data to deliver the "next best interaction" with content that builds off of previous interactions with the brand or AstraZeneca. br br Mobilizing and inspiring our brand teams as well as the broader organization to execute the brand vision and strategy, drive performance, and foster innovation; br br * Ability to influence, lead, and inspire a team of cross-functional partners by articulating clear patient-focused vision and objectives, communicating clear expectations, and holding key