SEO Specialist 9/2/2016

Confidential Company Allentown, PA

Company
Confidential Company
Job Classification
Full Time
Company Ref #
29514861
AJE Ref #
576077536
Location
Allentown, PA
Job Type
Regular

JOB DESCRIPTION

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TITLE: SEO STRATEGIST

LOCATION: Lehigh Valley, PA

TYPE: FTE/Permanent

The SEO Strategist will create, implement and monitor online marketing/lead generation campaigns and strategies for clients. The primary focus for the ideal candidate will be SEO (search engine optimization) and analytics.

REQUIREMENTS:

* 3+ years of experience in an SEM/SEO strategy role
* Expert knowledge in Search Engine Optimization (SEO)
* Digital strategy background
* Google Analytics certified
* Hands-on experience writing/editing content adhering to SEO best practices
* Ability to handle multiple projects in a fast-paced environment

RESPONSIBILITIES:

* Building digitalmarketingcampaigns
* Oversee implementation of and ongoing management of SEO efforts as well as performing analysis/evaluations
* Perform usability analysis and providing recommendations around improving user experience
* Creating detailed reports using campaign data and Google Analytics and third party data
* Working closely with strategy team during website design projects to recommend site content that will adhere to SEO best practices and effectively convey client's message.
* Monitoring competitors of clients for activity, trends and create competitive analysis reports
* Building targeted content strategies that span website and experiences, including definingnmessaging, content development needs, and content management plans
* Adjust campaigns as needed to increase the effectiveness
* Undersanding and intiating new trends as needed

INTELLIGENT CAPITAL NETWORK, INC. IS A STAFFING FIRM FOCUSED ON THE MOST IMPORTANT PART OF THE INDUSTRY-PEOPLE. WE ARE DEDICATED TO ATTRACTING THE AREA\'S MOST TALENTED IT AND MARKETING PROFESSIONALS. AT ICN WE USE THE TERM PARTNERING WHEN DESCRIBING RELATIONSHIPS WITH OUR CONSULTANTS. THAT IS BECAUSE WE INVEST THE TIME TO UNDERSTAND THE MOTIVATING FORCE BEHIND EACH CONSULTANT, PROVIDE CONSULTANTS WITH A STRONG UNDERSTANDING OF OUR CLIENTS\' PROJECTS AND STRIVE TO MATCH EACH CONSULTANT WITH A PROJECT WHICH WILL SATISFY THE CONSULTANT\'S SHORT AND LONG TERM NEEDS. ONLY BY CONNECTING THE BEST CONSULTANTS TO THE BEST PROJECTS IS ICN ABLE TO DRIVE THE NEW ECONOMY. ICN HAS BEEN ABLE TO IDENTIFY, ATTRACT AND DEVELOP INTIMATE RELATIONSHIPS WITH THE MOST EXCITING PROJECTS THROUGHOUT THE MID ATLANTIC REGION.