Scope of Responsibility: Responsible for hotel achieving revenue goals through aggressive and professional sales activities. Job Summary: Responsible leading the sales for revenue production of hotel and meeting or exceeding planned revenue objectives for occupancy and ADR. Manages all areas of sales according to Brand Standards. Will achieve a professional rapport and routine visibility within the local business chamber and community. The Director of Sales is a hands-on manager, actively involved on a daily basis in securing, qualifying and following up on leads to book specific business. The Director of Sales will create and present reports, budget, forecasts and the like for management on a regular basis. The Director of Sales will also attend events that may occur outside typical business hours and therefore this position may require flexibility to work evenings and weekends. Understanding and familiarity of online sales and marketing channels are to be leveraged. Essential Tasks: Meet or exceed budgeted REVPAR goal. Accurately forecast revenues for next month by the 15th of the month. Analyze short-term fluctuations and direct selling activities to maximize revenues. Manage rates and inventory (with General Manager). Prepare Marketing Action Plan each year for following year, including: Data on Competing Hotels Monthly forecast with name of events that will occur during each month Proposed rate plan for next year and projected ADR Marketing Action Steps by segment and month Budget for marketing expenses Ensure that hotel front desk staff is knowledgeable about all sales programs and key accounts. Produce sales department reports on a timely basis. Know which market segments produce effective business for the hotel, sources of business for each and understand how to balance them to maximize revenues. Know primary competitors strengths and weaknesses and market against them. Identify major revenue opportunities and work to secure business from them. Demonstrate commitment to exceptional guest service through personal response to guest needs. Design and coordinate (with General Manager) advertising, public relations and promotional campaigns for hotel. Manage direct sales activities of hotel. Actively sell hotel through outside sales calls, telemarketing calls, site inspections, etc. Actively market hotel through advertising, sales blitzes, direct mail campaigns, etc. Welcome tour groups, greet arriving guests, speak with breakfast patrons, etc. Saturate potential business sources within local area, qualifying them as to the amount of business they produce. Maintain organized and accurate sales filing system on all accounts, including complete file on each active prospective or buying account, and trace file for future activities.