September 01, 2016
  • This company is committed to hiring veterans.

Sales Product Manager ( E-Business Marketing)

Bio-Rad Laboratories - Hercules, CA

View Job Summary View Job Summary
  • Company
    Bio-Rad Laboratories Bio-Rad Laboratories
  • Location
    Hercules, CA
  • Job Type
  • Job Classification
    Full Time
  • Experience
    Mid-Career (2 - 15 years)
  • Education
    Bachelors Degree
  • Company Ref #
  • AJE Ref #

Job Description

Job Description

* Develop strategies that support the overall vision for the eBusiness Marketing Program.

* Share best practices and provide guidance around audience insight/profiles to offer actionable data and proven strategies on how to improve customer experience and eChannel performance (e.g. repeat purchases, effective promotions, product bundling, etc.).

* Interact with a team of regional and global product managers to develop strategies that maximize sales through the B2B/B2C channels.

* Meet with purchasing representatives to ensure that strategic purchasing channels are available at customer accounts.

* Manage multiple projects designed to generate sales leads and increase sales revenues through web, B2B, and on-site stocking (Supply Center) channels.

* Design and manage the implementation of new channel features.

* Design customer and sales training.

* Develop web strategies in specific markets.

* Design and creates sales training programs.

* Identify customer needs.

* Conduct applicable market research.

* Interfaces with IT, eBusiness, global product development, and sales to develop new features or improve sales channels.

Required Experience

* Bachelor s degree or equivalent in life science or medical diagnostics

* 5+ years related experience in sales and/or marketing. MBA is a plus but not required.

* Full understanding of the market and sales strategies.

* Full knowledge of company or industry related products, marketing, procedures and methodologies.

* Knowledge of specific market (web, B2B, and consignment programs).

* Basic understanding of life science market, products, and sales strategies.

* Communication, computer, project management, and presentation skills.

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

To all recruitment agencies: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Staffing Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.