Segment Marketing Manager Lables and Pkg

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POST DATE 9/12/2016
END DATE 10/18/2016

DiversityWorking Alpharetta, GA

Company
DiversityWorking
Job Classification
Full Time
Company Ref #
7288743
AJE Ref #
576153696
Location
Alpharetta, GA
Job Type
Regular

JOB DESCRIPTION

APPLY
* Key Responsibilities:

** Deliver a solution with sound value proposition* Execute marketing plan or a solution through cross-functional alignment and coordination* Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments* Create positioning, messaging, sales support and solution content within a customer segment or industry context* Identify/develop innovative/ breakthrough program metrics/benchmarks* Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term Go to Market (GTM) plans and budgets* Direct the development of messaging framework and content for marketing programs and vehicles* Set overall strategic and tactical direction for marketing programs that generate revenue and share* Education and Experience Required:

* - Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred - 10 years marketing experience - Industry, sales and/or channel experience
* Knowledge and Skills Required:

* - Expert knowledge of marketing principles, practices, tactics and tools - Experience in developing and driving consistent field adoption of industry/segment message - In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program - Familiarity with and/or experience in partner marketing - Excellent written/oral communications and analytical skills - Excellent interpersonal skills; ability to build and manage virtual teams - Excellent negotiating skills - Ability to interface effectively with all levels of management and functional disciplines - Excellent influencing and consensus-building skills
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* Job:

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* Marketing
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* Title:

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* Segment Marketing Manager Lables and Pkg
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* Location:

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* Georgia-Alpharetta
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* Requisition ID:

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* 1505291
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