Water/Wastewater Segment Marketing and Communications Manager

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POST DATE 8/31/2016
END DATE 10/27/2016

Schneider Electric Nashville, TN

Company
Schneider Electric
Job Classification
Full Time
Company Ref #
0030EB_Nashville_TN
AJE Ref #
576030828
Location
Nashville, TN
Experience
Mid-Career (2 - 15 years)
Job Type
Regular
Education
Bachelors Degree

JOB DESCRIPTION

APPLY
GREAT PEOPLE MAKE SCHNEIDER ELECTRIC A GREAT COMPANY.

WATER/WASTEWATER SEGMENT MARKETING AND COMMUNICATIONS MANAGER - # 0030EB
GLOBAL MARKETING
LOCATION ALPHARETTA, GA, NASHVILLE, TN, FOXBORO, MA, ANDOVER, MA

Are you looking for a new opportunity as a Water/Wastewater Segment Marketing and Communications Manager in Alpharetta, Georgia or one of our other major locations? This is an opportunity for you to lead marketing communications for an important global segment and help drive business wins. If you have experience in B2B industrial solutions-oriented marketing, this job is a fit for you!

At Schneider Electric, we create connected technologies that reshape industries, transform cities and enrich lives. Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment: https://youtu.be/NlLJMv1Y7Hk. Were looking for people with a passion for success on the job and beyond. See what our people have to say about working for Schneider Electric: https://youtu.be/6D2Av1uUrzY.

WHAT WOULD SOME OF YOUR RESPONSIBILITIES INCLUDE?

Partner with the Global Segment team, Strategic Account Sales Executives, Global Businesses, and countries to define the water/wastewater segment marketing and communications strategy and plan. Leverage voice-of-customer insight and market research to drive differentiated messaging, strategies, and content. Define customer journeys, personas, and tailored audience-specific messaging that comes to life through the required portfolio of content, programs and campaigns for sales enablement, inbound and outbound marketing. Ensure that all marketing channels (web, social, events, content marketing, etc.) are aligned with the segment strategy and promote our brand life is on. Develop and oversee execution of Marcom plans (awareness, thought leadership, external communication, events, web, digital content marketing, etc) and provide the brief to all required internal and external marcom functions for development (web, creative, digital, brand etc.). Manage the segments social media presence and major global segment industry events. Ultimately ensure that marketing is an integral part in driving differentiation, reach, brand-to-order, growth, demand, and won business.

Key Marketing Responsibilities

Develop customer insight:

* Develop Buyer personas (Buying Behavior, Drivers of Choice, Content Preferences, Influencers)

* Develop Customer Journeys (End to end steps along the buyer journey, digital customer experience, mapping key touch points and gaps)

* Leverage 3rd party Alliance and Analyst relationships, briefings, market studies, and advisory services

* Conduct surveys or 1 to 1 interviews with customers, partners, and system integrators

* Leverage tools like Tech validate for voice of customer references

Document competitor marketing approach:

* Conduct competitor web and content research and analysis

* Analyze and compare marketing strategies, tactics and messages from major competitors

* Analyze outputs from brightedge

* Develop Executive summary PPT

Develop the Segment Marketing Plan

* Work with the Segment team to align the marketing priorities to the segment business objectives

* Develop a documented marketing plan including: segment market overview, competitive overview, business and marketing objectives, priority sub segments and solutions, target audiences, and target geographies. Also outline the annual priorities and tactics to leverage for content creation, web, social media, events, demand creation, global digital marketing, account based marketing, inclusion in BU marketing efforts and any other marketing initiatives required to achieve target results.

* Ensure the performance metrics and method of measuring are clearly outline in the plan.

* Outline the budget and resource allocation toward the plan.

Develop messaging and thought leadership content

* Collaborate with the Segment experts on required set of White Papers

* Develop E-Book content to drive thought leadership

* Develop Keynote presentations to support speaking opportunities

* Create info-graphic content

* Identify subject matter experts and write content and messaging

* Develop video scripts for Segment Value Prop overview

* Support the creative asset development process

* Work with Marcom to ensure content is amplified and promoted

Manage SEO strategy and content

* Develop the segment keywords

* Do google keyword searching

* Leverage brightedge reporting

* Manage keyword evolutions and lifecycle

* Ensure keywords are embedded in all digital content

Develop the Segment Website

* Develop the site map with the Web team

* Work with Marcom partner to curate content and assets to feed the web

* Write and/or edit segment messaging for web use

* Manage content validation with segment team for initial deployment

* Review and act on web analytics performance data

Measure and Report Establish Quarterly Marketing Reviews with Segment

* Aggregate all quantified and qualified marketing and marcom results and findings into an executive summary PPT on a quarterly basis

* Develop QBR agenda and PPT in partnership with Segment team

* Document inputs and action items and send to GS Marketing Leadership / GM functional teams

Provide content for solution offer marketing and sales presentations assets

* Define the structure and framework for content

* Provide input on message


Marcom Responsibilities

Maintain the Segment Website

* curate content and assets to feed the web

* manage content lifecycle and featured content areas

* Define Calls to action , gated content, and contact routing

Develop solution offer marketing and sales presentations assets

* Support Solutions Offer Management in developing customer-facing Solutions Offer Presentations

* Support Solutions Offer Management in developing Segment graphics (ie. Architecture, illustrations)

* Support creation of digital sales support tools ( ie . sales cheat sheets)

* Develop Solutions Overview digital brochure and videos

Build Segment Marcom Plans

* For each major program, campaign or initiative, build a clear plan that outlines the purpose, message, tactics, and assets

* Define the timeline and calendar for content, assets, and activity execution

* Secure any required support from GM teams (creative, digital, web, etc.)

* Allocate marcom budget and internal creative studio hours to priorities

Develop Marcom assets to support Marcom plans (Earned media, Demand generation, etc)

* Write content and creative briefs

* Develop content and messaging

* Manage approvals from subject matter experts

Develop Customer Stories

* Recruit and identify a steady flow of customer references

* Gain approval and signatures

* Create written story

* Manage PPT, PDF, and Video creation

* Identify funding source for video

Drive Customer Experience in Show Rooms

* Support ICL content needs

* Support the VIEW interactive content experience

* Create storyboard and supply content and assets

Manage Global Event Tradeshows

* Secure funding

* Develop the brief

* Work with the Segment team to develop the messaging

* Develop the Marcom plan to promote the event

* Manage logistics with the event team

* Secure media and analyst relations engagements at the event

* Drive the booth desing and customer experience

* Define speakers and ensure presentations are developed

* Work with GM functions for creation of assets, web landing pages, etc

Manage the Global Segment Social Media presence

* Use simple tools to generate social media

Additional Benefits

Tuition Rembursement and Health Club Reimbursement