Senior Analyst Market Analysis

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POST DATE 9/13/2016
END DATE 10/12/2016

Hilton Worldwide Memphis, TN

Memphis, TN
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Entry Level (0 - 2 years)


The Senior Analyst for Market Analysis will act as an internal consultant to various departments, as well as perform and create a variety of market and financial analyses including but not limited to, impact studies, market reviews, pro forma, NPVs, feasibility studies and management and franchise contract valuation. The Team Member will respond to ad-hoc requests from Development teams, Brand Management, etc., and assist in special projects. What will it be like to work for this Hilton Worldwide Brand? Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its thirteen global brands, which include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors(R). If you appreciate the impact global travel can have on the world and know how to offer an exceptional hospitality experience, you may be just the person we are looking for to work as a Hilton Worldwide Team Member. What will I be doing? With limited direct supervision, the Senior Analyst for Market Analysis will operate independently, perform work that is of a complex nature and have latitude for initial actions and initial decisions without review. The Team Member will need to competently manage demanding projects, demonstrate effective collaboration with other departments as well as senior management, and perform with a sense of urgency and discipline. The Senior Analyst for Market Analysis will develop and maintain solid industry relationships with key market stakeholders to develop a sound understanding of local, regional and national trends within the hotel industry in order to keep current on competitive brands' positions. Other key priorities are listed below: * Manage from start to finish impact reviews and analyses with respect to existing property(ies) stemming from proposed hotel * Typical impact analysis includes detailed interviews with applicant and all objecting parties; identifying rationale for pursuing proposed hotel; clearly understanding objector's concerns; probing internal data sources to uncover objective trends that support or refute concerns; identifying past performances of objecting hotel and its market to help determine probability of future performance; assessing relative advantages and disadvantages of the existing and the proposed hotel sites and respective facilities; evaluating all anecdotal and objective data information discussing with seasoned Market Analyst and arriving at reasoned conclusions based the foregoing steps * Determine the scope of and prepare write-ups summarizing conclusions regarding degree of impact and supporting reasons * Brief internal clients (Developers other interested parties) on methodology and findings as required * Prepare NPVs for applications submitted to Franchise Committee * Involve a combination of abbreviated steps used in Impact Analysis and pro forma preparations * Prepare pro forma analyses for existing and proposed * A typical pro forma analysis includes a site and hotel evaluation to assess its viability as a hotel: analysis of its environs, identifying hotel demand patterns, determining a competitive set for the proposed hotel; investigating market's potential new supply, estimating demand and pricing (ADR); benchmarking costs against comparable Hilton properties, competitive benchmarks, and industry standards * Pro forma analyses for existing hotels includes work for owned, joint venture, or Hilton Worldwide-managed properties * Research and respond to information requests from internal departments and management * Remain current and update on sophisticated financial, supply-demand, pro forma and impact models * Develop and maintain constructive and cooperative working relationships with other members of the Market Analysis and the Feasibility and Investment Analysis teams * Collaborate with the Vice President to establish specific goals and plans to prioritize, organize and accomplish project and department goals * Attend departmental meetings pertinent to work assignments and address topics of analysis * Must be capable of maintaining business-like demeanor and attitude in stressful situations, thus, representing the department and Hilton Worldwide with professionalism in various situations, including those involving external Hilton stakeholders * Embrace a team player role with other departments * Total discretion and confidentiality regarding sensitive information Hilton World Wide Inc. is acting as an Employment Agency in relation to this vacancy.