Senior Analyst Web &

Position Summary:

The Senior Analyst, Web & Mobile Analytics owns reporting, consulting, testing, and implementation for all digital channels with a focus on and our mobile channels. The Senior Analyst collects and analyzes all web related data with the goal of measuring the value and impact of online features/ services and online marketing/ distribution channels. Data includes but not limited to site traffic, conversion rates, page views, customer path, upstream and downstream traffic, and any other data used in the design of and in the analysis of our online marketing.


The Senior Analyst, Web & Mobile Analytics is a key member of the Commercial team. The Senior Analyst is not only strong with data analysis but is a talented communicator that enjoys building and maintaining relationships with people at different levels within and outside of the organization. The Senior Analyst serves in a consulting capacity by bringing critical information and recommendations to key stakeholders across the Commercial team and in some cases to other departments. They have a good balance between analytics, technology, and marketing. The Senior Analyst thrives in a team environment, is self-motivated, and is passionate about delivering outstanding internal customer service. They are resilient, adaptable, results-oriented and will need to be an effective leader whose personal values match JetBlueÁ’s Values of Safety, Caring, Integrity, Fun and Passion.


Essential Responsibilities:

*Reporting & Consulting (50%)
*Collects and analyzes data and creates reports of key performance metrics of all web-based marketing programs.
*Identifies key metrics to monitor, developing report templates and the distribution of Web Analytics reports and summaries of findings to key stakeholders, developing scopes, evaluation plans, and resource proposals, incorporating feedback from stakeholders into deliverables.
*Owns business relationships with Omniture, Hitwise, and other analytics tools, and seeks other business partner analytics tools where applicable. Owns all analytics related agreements and invoices.
*Works with cross-functional teams to support strategic planning process for by providing key analytics data.
*Supports Revenue Management, Planning, Marketing and Sales with relevant analytics analyses and dashboards.
*Develops weekly, quarterly, and annual performance reviews for and our mobile channels.
*Develops ad hoc reports as needed to solve business related questions.

Testing & Implementation (50%)
*Functions as an internal expert and centralized knowledge base to assist team with advertising and development decisions based on strategic, competitive and financial imperatives.
*Leads landing page and multivariate testing strategy and implementation for .
*Contributes to problem solving, process design and analytical support to formulate recommendation.
*Provides data and design recommendations to improve the effectiveness of .
*Oversees tagging/ pixel strategy for .

Job Experience:

Minimum Experience and Qualifications:

*Bachelor's Degree in Marketing, Management, Computer Science, Management Information System, Mathematics or Statistics
*Minimum of Five (5) years experience in an Interactive Marketing, Analyst, or Financial role.
*Airline Industry Experience a plus
*Regular attendance and punctuality
*Organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Fun and Passion
*Well groomed and able to maintain a professional appearance
*Demonstrated project management experience
*Experience managing and negotiating with external Business Partners from a delivery and service management
*Available for occasional overnight travel (5%)
*Available via Blackberry and phone outside of normal business hours
*Able to pass a ten (10) year background check and pre-employment drug test
*Legally eligible to work in the country in