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Senior Brand Manager - Kotex

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POST DATE 9/11/2016
END DATE 10/11/2016

KCC Neenah, WI

Neenah, WI
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Full Time
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Senior Brand Manager - Kotex

Global VISA and Relocation Specifications: K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C's applicable mobility policies. The benefits/policy provided will decided in K-C's sole discretion.

Job Summary Senior Brand Manager Jobs/Neenah, WI jobs at Kimberly-Clark

Senior Brand Manager - Kotex


The SBM will be responsible for key components of global brand fundamentals, business development, integrated marketing and innovation pipeline, this role reports a Sr. Marketing Director.

Job Description

Key Accountabilities:

Brand Building :

* Applies a deep understanding of consumer segmentation, category drivers, and behavioral premises.

* Translates positioning into brand building activities. Evaluates impact to business and brand.

* Applies architecture pillars to define global innovation and a simplified shopping experience.

* Develops and carries forward brand's story, visual identity and product models in product and program development.

Business Development

* Analyzes and integrates diverse, multi-source data at a category, brand, business and customer level to make actionable recommendations.

* Leverages analytical assessments to set multi-generation strategic business plans. Tracks business progress.

* Leverage innovation pathways to create & deliver an initiative calendar based on deep understanding of category

* Enables adopt and adapt of program best practices.

Integrated Marketing

* Creates and develops brand building product and commercial innovation propositions via proven stage gate process.

Creates winning concepts, leverages market research to improve proposition quality and co-develops sustainable P&L.

* Leverages brand building fundamentals and consumer research to deliver business building Commercial Program Programs (communication brief, idea, program design & execution.)

* Enables adopt and adopt of Innovation and Commercial Program best practices.


* Inspires and empowers cross functional teams and agency partners to deliver on business objectives, brand plans and KC way of Brand Building.

* Role models KC values and behaviors taking accountability and ownership.

* Effectively communicates business recommendations, priorities and tradeoffs to key stakeholders to ensure team effectiveness and productivity.

* Ability to lead in a highly diverse team.

* Build talent with cross functional team.

Minimum Requirements:

* Bachelor degree in Marketing or related field

* MBA Preferred

* Minimum 7 years of marketing experience, ideally in a top CPG company, with history of demonstrated success in:

* Business, brand and category analysis translated into recommendations

* Insight development through deep consumer understanding

* Brand positioning, architecture, visual identity application into product and commercial innovation

* Marketing leadership of product and commercial innovation

* Cross function and Agency collaboration and leadership

Critical Skills

* Clarity in communications (written and verbal)

* Ability to make simple recommendations and identify opportunities based on complex data

* Able to collaborate with and influence diverse, multi-functional team

* Demonstrates positive attitude in face of adversity to effectively progress work

* Able to make tough, informed decisions quickly by obtaining information and identifying key issues

* Drives personal accountability and tenaciously works toward meeting or exceeding goals

* Ability to travel (domestic and international) 30-40% of the time

Role Location:

This role will be located in Neenah, WI; or other KC location in North America may be possible.

Primary Location USA-WI-Neenah

Additional Locations USA-TX-Dallas

Worker Type Employee

Worker Sub-Type Regular

Time Type Full time