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Senior Brand Manager-Pull Ups

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POST DATE 9/10/2016
END DATE 10/10/2016

KCC Neenah, WI

Neenah, WI
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Full Time
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Senior Brand Manager-Pull Ups

Global VISA and Relocation Specifications: K-C will support relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C's applicable mobility policies. The benefits/policy provided will decided in K-C's sole discretion.

Job Description

Senior Brand Manager Jobs/Neenah, WI jobs at Kimberly-Clark

Senior Brand Manager


The Senior Brand Manager will lead brand building initiatives across North America as well as develop, gain support and lead 3-5 year strategy & innovation plans.


Kimberly-Clark is moving to a general manager mindset to unleash the power of its brands and drive best in class delivery of top and bottom line growth. By building empowered teams KC will improve the speed and excellence of execution and facilitate faster decision making by operating within this general management framework. The Senior Brand Manager is a critical role in delivering this vision for the company. The role of the senior brand manager is expanding to encompass full responsibility of the brand and marketing plans from concept to in-market execution. This position will lead brand building initiatives across North America as well as develop, gain support and lead 3-5 year strategy & innovation plans.

The shift to end-to-end management will ensure flawless execution of the brand strategy and brand promise. The Sr. Brand Manager will lead directly a team of Brand Managers and Associate Brand Managers while also leading and influencing cross-functional partners in a matrix organization to include R&E, Product Supply, MRA, IMP and Sales. Strength in marketing and P&L management is required to deliver growth in net sales, market share and improved operating margin while maintaining commitment to service across multiple channels. The SBM must have proven experience being able to engage, inspire and galvanize an organization around the brand vision, positioning and strategies that bring innovative thinking, new products and commercial programs to life in the marketplace.


Drive the delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share.

Lead development of Strategic Business Plan (SBP) and Annual Operating Plans (point person for entire AOP process)

Lead development of brand building initiatives for North America; Lead brief development and execution of commercial programs in partnership with IMP and creative agencies

Focus on the critical few objectives that add the most value and channel self and team's energy to consistently deliver results that meets or exceeds brand goals

Be a trusted partner with cross functional teams by listening for feedback and continually check and adjust plans to deliver the strongest performance

Provide clear direction to broader brand team to ensure brand initiatives are consistent with Annual Operating Plan; Drive prioritization on resources (people, budget, capital) and keep team focused on core objectives

Deliver excellence in execution by managing a rolling 18-month commercial program plan tied to AOP and SBP. Execute clear, simple and frequent communication with the front end to ensure understanding and best in class execution of plans with retail customers.

Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business

Identify and lead process improvements at the brand or portfolio level

Lead DPSM and pricing strategy for brand; Partner with sales strategy and channel strategy on development, communication and execution of DPSM in a timely manner

Lead 18 month view of consumption and shipment forecasting for brand; Understand risk and opportunities with current year plan to deliver P&L goals and drive continuous improvement of plans to ensure all financial objectives are met; Lead gap closure efforts if required

Key liaison with channel and sales strategy; Maintain constant connection with top 4 customer teams

Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies)

Effectively manage Advertising and Consumer Promotion budget

Lead ad hoc reporting and analytics as required by the business

Strategy & Innovation

Leverage consumer, customer and category insights to drive development of 3 to 5 year brand strategy and supporting innovation and renovation pipeline to deliver strategic business plan

Relentlessly seek, share and adopt ideas and best practices in and outside the company and embraces change introduced by others; Promotes a work environment that fosters creative thinking, innovation and rational risk taking

Balance immediate and long term priorities to meet critical objectives while considering impact of those decisions on ability to achieve long term results

Drive continuous development of innovation, renovation and commercial news pipeline in partnership with R&E, MRA (includes Ideal Consumer Experience model)

Manage innovation and renovation projects from ideation, brand concept writing, to validation before successfully implementing or partnering on solutions and final commercialization; Ensure go to market execution is considered early enough in the process to adjust for strongest launch delivery

Collaborate with internal and external partners to understand the target consumer and track to metrics to evaluate our effectiveness in reaching that consumer; Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance.

Brand lead partner with Consumer & Market Insights to develop insights and consumer understanding for the brand across Europe and North America; Leverage research (historical, secondary) and insights (consumer and supplier research, trends) into Innovation opportunities

Own and drive strategic linkage across business objectives, strategies and business plans (AOP, SBP)

Deliver projects on-time by leading diverse cross functional team through the stage gate process and ensure appropriate consumer learning plan is executed and learning acted upon to improve concept and product execution prior to launch; Network with stakeholders throughout the organization (R&D, Manufacturing, Sales etc.) to both manage the work and ensure effective buy-in

Partner with global teams to ensure consistency across regions, share best practices and build long term plans that deliver on global vision and local market needs.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.


10-12 yrs. experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:

* P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply

* Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development

* Brand positioning and brand strategy development

* Concept & Brief writing of both product innovation and renovation and commercial news