Senior Database Marketing Analyst
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POST DATE 9/9/2016
END DATE 12/7/2016
Boca Raton, FL
JOB DESCRIPTIONSDI is looking for a Senior Database Marketing Analyst for a 3 month contract for our client located in Boca Raton, FL
The Database Marketing Analyst position is a campaign management position which will support print mail campaigns.
The analyst will interact with cross-functional marketing teams to execute print campaigns
The analyst will manage all aspects of the campaign execution workflow including understanding the strategy & segmentation plan, creating a SAS campaign diagram to support the segmentation plan, completing MRM setup, exporting the mail file, and writing detailed instructions for service bureaus or printers.
The analyst will guarantee data integrity and provide campaign reporting.
The analyst will support Local Marketing campaigns to increase sales, profit, retention, and customer acquisition.
Local Marketing campaign development will include writing documentation and business requirements for campaign enhancements and new functionality.
The analyst will develop, test and implement new campaign functionality and enhancements for Local Marketing.
Strong written and verbal communication skills across business and technical audiences.
Strong attention to detail, ability to multi-task and problem solve.
Ability to work with minimal direction and supervision
Required Skills / Qualifications:
Bachelor's Degree (BA/BS)
Minimum of 3 years’ experience with the following:
SAS Marketing Automation, SAS Enterprise Guide, MS office, Teradata and SQL Server
Business users and technical users in order to translate user requirements into data requirements
Consumer or B2B database marketing (e-mail, catalog, retail, or service bureau)
Preferred Skills / Qualifications:
SAS Marketing Optimization
Experience using a Campaign Management application (SAS MA, Unica)
EEO Employer - Minorities / Females / Disabled / Veterans / Sexual Orientation / Gender Identity.