The Senior Director of Hilton HHonors Program Design and Optimization will lead the customer-centric team responsible for periodically refreshing existing and developing new, innovative member rewards and experiences to grow membership, increase member engagement and drive preference for HHonors. What will it be like to work for this Hilton Worldwide Brand? Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its thirteen global brands, which include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors(R). If you appreciate the impact global travel can have on the world and know how to offer an exceptional hospitality experience, you may be just the person we are looking for to work as a Hilton Worldwide Team Member. What will I be doing? The Senior Director of Hilton HHonors Program Design and Optimization will be responsible for the ongoing strategic enhancement and optimization of Hilton HHonors, our 54-million-member strong community, with the mission to direct one-to-one personalized relationships with travelers. Working with senior stakeholders across the enterprise, the Team Member will identify, solve, and act upon opportunities that drive performance optimization and innovation. Other key priorities are listed below: * Lead efforts to develop and execute on actionable recommendations * Steward a data-driven strategic approach informed by rigorous analytics and collaboration across the enterprise * Oversee the HHonors roadmap initiatives related to program design, points earning, rewards, benefits, and airlines, including short, medium and long-term change initiatives * Support the development of presentations, competitive benchmarks, financial models and business cases for enhancements to the HHonors program, including new benefits, experiences, and earning and redeeming opportunities * Proactively monitor and understand member preferences, consumer sentiment, macro environmental trends, competitor landscape and aspirational loyalty programs outside of hospitality to assess competitive position, build on program strengths, shore-up program opportunities, and innovate in the white space * Partner with key stakeholders within Hilton, the hotels and the ownership community to understand commercial priorities and the role HHonors can play to drive optimized performance through member engagement * Be a change agent within and across teams to implement agreed initiatives, projects and programs * Establish priorities and delegate work to project Team Members (both direct reports and ad-hoc support as required by specific initiatives), while ensuring optimal allocation of resources * Direct additional special projects as defined by the needs of the organization * Help lead the annual HHonors planning process, including liaising with other parts of the enterprise to ensure HHonors priorities are incorporated * Must be a dynamic leader with a proven track record of evaluating, identifying and executing against strategic opportunities * Ability to advocate and implement professional development for self, direct reports and others * Absolute discretion and confidentiality regarding sensitive information Hilton World Wide Inc. is acting as an Employment Agency in relation to this vacancy.