Senior Director of Marketing 8/31/2016

Confidential Company Boston, MA

Company
Confidential Company
Job Classification
Full Time
Company Ref #
29379158
AJE Ref #
576045775
Location
Boston, MA
Job Type
Regular

JOB DESCRIPTION

APPLY
Naviga Recruiting passionate and dedicated executives! Growth mind-set with an entrepreneurial "get your hands dirty" culture.

Position Impact:

The Senior Director of Marketing is responsible for managing the direction and execution of the company's visual branding/look-and-feel, as well as all digital/print communications strategies and programs including global websites and intranet, SEO/SEM/social/inbound marketing programs, press and analyst relations, trade shows/event planning, advertising, demand generation, and collateral materials.

The Senior Director of Marketing will lead, coach and work hands-on with a team of 18 marketing professionals, as well as consultants, contractors and other vendors.

Responsibilities:

Overseeing the planning, development and execution of the organization's marketing initiatives.

Lead team of 18 in-house marketing professionals as well as contractors and vendors

Responsible for all digital marketing strategy and execution

Create consistent mission and purpose through appropriate outlets (i.e., media, conferences, etc.)

Help to form strategic alliances and partnerships within the industry

Provide advice with regard to the development and implication of short and
long term business plans to grow the company

Develop go to market strategies

Requirements:

* 5+ years' experience leading marketing professionals in a professional services industry, including demand generation, customer retention/renewal/upsell, and product marketing

10 + years overall marketing generalist experience

* Strong analytical skills and the ability to establish the qualitative and quantitative measures of success to drive continuous improvement across all marketing activities

* Proven leader, results-oriented driver, relationship builder and collaborator with a solid track record of accomplishments

* Hands-on experience with customer outreach and PR initiatives essential

* Expert knowledge in CRM systems, business practices and processes; Salesforce.com experience a plus

* Experience in website visibility strategy essential

* Experience in quantifying objectives and success rate and communicating those metrics to the organization

* Expertise in growing a corporate brand essential

* Vision, drive, passion, polish, high energy

* Experience marketing solutions to life sciences, food/beverage, chemicals, academic and publishing verticals is a huge plus.

Reporting Relationship:
VP of Strategic Initiatives

Benefits/Perks:

Medical

Vision

Dental

401k

Vacation time

Holidays

Sick Time/PTO

Flexible Spending Account

Life Insurance

Short & Long Term Disability

Tuition Reimbursement

Annual Performance ReviewS